Large enterprise companies adapted to the slovakia cell phone database changes faster and saw this as an opportunity for themselves – as a result, they invest larger budgets in the new channel than small and medium-sized businesses (SMBs).
marketing budget allocated to geoSource: neilpatel.com
Separating budgets for AISO/GEO is a good strategy, as this marketing channel is measured differently than SEO or SEM activities – even though these channels influence each other and are often complementary. By 2026, many companies will have invested 2-3% of their entire marketing budget in the AISO/GEO channel.
Is that enough?
Taking into account that entire marketing budgets are activities in traditional media (TV, radio, outdoor), expenses on advertising campaigns (Google Ads, Meta Ads, Linkedin Ads), expenses on SEO, Social Media, mailing campaigns – this 2-3% means in the case of global Enterprise companies investments at the level of PLN 80-120 thousand per month (large listed companies in Poland such as banks, telecoms, retail).
In the case of medium-sized companies, investments in building visibility in AI already reach the level of PLN 6,000 – 10,000, and small, dynamic companies invest PLN 800 – 4,000 per month in GEO/AISO – i.e. 20-35% of the budgets invested in SEO activities .