What is duplicate content and why it kills your organic traffic
Posted: Sat Dec 14, 2024 6:47 am
Google is like a teacher during an exam: it doesn't like it when you look at your neighbor's paper.
However, the desire to be first on Google can sometimes give bad ideas We tell ourselves that the articles that appear in the first results have understood everything, so why not reuse this magic recipe by copying the text just a little bit?
Sometimes, we even create duplicate content without meaning to! More than 572 million blog sites exist on the internhat's bound to be a lot of content! A lot of information, a lot of words and therefore a lot of identical texts!
So what is duplicate content? How does duplicate content impact my all india whatsapp number SEO strategy? What should you do when you have duplicate content on your site?
Our SEO experts answer all your questions! Discover all the best practices to avoid duplicate content!
Learn more about our Agency’s SEO package !
What is duplicate content?
Definition of duplicate content
Duplicate content is when two identical contents appear on two different URLs . In short, duplicate content on the web is when you find the same block of text or the same text in English twice on two different sites.
Duplicate content can be a sentence, a complete article, a URL.
What are the two types of duplicate content?
When you think of duplicate content, you think of plagiarism. You wrote a great article about penguins in Antarctica, you publish the content on your blog and a few days later, HORROR, another blog about marine animals published the same article!!!!!
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But did you know that duplicate content can also come from your own website? There are two types of duplicate content: internal duplicate content and external duplicate content.
What is external duplicate content?
External duplicate content is when the same content appears on two different sites.
Here are some examples of external duplicate content:
Two online sites use the same description of a product (e.g. supplier description)
A writer who sells the same article to several partners
A site plagiarizing and deliberately reusing identical content
Identical content, partial duplication with a single paragraph and even a quote can be considered duplicate content!
What is internal duplicate content?
Internal duplicate content often happens to e-commerce sites. You have several similar products (blue, red, green and purple shoes) and you don't really want to write 4 different descriptions because after all they are always the same shoes! So, you keep the same description by changing a few words: too bad, it's duplicate content .
Internal duplicate content can also be linked to a technical error on your website. An architecture that repeats many paragraphs, URLs with always the same keywords version /blue-pants-1/, /blue-pants-2/.
Sometimes it happens that two different URLs point to the same content.
Does duplicate content impact my SEO?
Duplicate content impacts your indexing.
Duplicate content and SEO, it doesn't go my way. Even if between 25% and 30% of the content available on the internet is duplicated , having duplicate content on your site has negative consequences on the positioning of your web pages.
The Google robot crawls your website and notices that you do not offer original content. It will not position two pages with identical content on the SERP. It will therefore have to make a choice.
Internal duplicate content impacts the power of your website . If you have two similar pages and you get backlinks on those pages, if they don't review everything on the same page it will reduce the power of your SEO.
Can a page that copies my content be indexed better than me?
Alas yes! If the site in question has a better domain authority than y
If two pages are similar, the search engine will be led to take into account the publication date of the pages (which was the first online) but also the domain authority of the publication site and the number of backlinks to the page.
This is where if a site has simil
However, the desire to be first on Google can sometimes give bad ideas We tell ourselves that the articles that appear in the first results have understood everything, so why not reuse this magic recipe by copying the text just a little bit?
Sometimes, we even create duplicate content without meaning to! More than 572 million blog sites exist on the internhat's bound to be a lot of content! A lot of information, a lot of words and therefore a lot of identical texts!
So what is duplicate content? How does duplicate content impact my all india whatsapp number SEO strategy? What should you do when you have duplicate content on your site?
Our SEO experts answer all your questions! Discover all the best practices to avoid duplicate content!
Learn more about our Agency’s SEO package !
What is duplicate content?
Definition of duplicate content
Duplicate content is when two identical contents appear on two different URLs . In short, duplicate content on the web is when you find the same block of text or the same text in English twice on two different sites.
Duplicate content can be a sentence, a complete article, a URL.
What are the two types of duplicate content?
When you think of duplicate content, you think of plagiarism. You wrote a great article about penguins in Antarctica, you publish the content on your blog and a few days later, HORROR, another blog about marine animals published the same article!!!!!
Succeed in your international Google Ads campaigns
But did you know that duplicate content can also come from your own website? There are two types of duplicate content: internal duplicate content and external duplicate content.
What is external duplicate content?
External duplicate content is when the same content appears on two different sites.
Here are some examples of external duplicate content:
Two online sites use the same description of a product (e.g. supplier description)
A writer who sells the same article to several partners
A site plagiarizing and deliberately reusing identical content
Identical content, partial duplication with a single paragraph and even a quote can be considered duplicate content!
What is internal duplicate content?
Internal duplicate content often happens to e-commerce sites. You have several similar products (blue, red, green and purple shoes) and you don't really want to write 4 different descriptions because after all they are always the same shoes! So, you keep the same description by changing a few words: too bad, it's duplicate content .
Internal duplicate content can also be linked to a technical error on your website. An architecture that repeats many paragraphs, URLs with always the same keywords version /blue-pants-1/, /blue-pants-2/.
Sometimes it happens that two different URLs point to the same content.
Does duplicate content impact my SEO?
Duplicate content impacts your indexing.
Duplicate content and SEO, it doesn't go my way. Even if between 25% and 30% of the content available on the internet is duplicated , having duplicate content on your site has negative consequences on the positioning of your web pages.
The Google robot crawls your website and notices that you do not offer original content. It will not position two pages with identical content on the SERP. It will therefore have to make a choice.
Internal duplicate content impacts the power of your website . If you have two similar pages and you get backlinks on those pages, if they don't review everything on the same page it will reduce the power of your SEO.
Can a page that copies my content be indexed better than me?
Alas yes! If the site in question has a better domain authority than y
If two pages are similar, the search engine will be led to take into account the publication date of the pages (which was the first online) but also the domain authority of the publication site and the number of backlinks to the page.
This is where if a site has simil