A record and a difficulty to emerge as a seller. Internet users are voting for this full-fledged search engine for all information on a brand or an article . Like Google , the war is raging to be placed in the first results!
SEO depends on an algorithm . It is necessary to decipher it to optimize its position. Increased visibility is the guarantee of increasing its conversion rate and sales .
Our Amazon specialists take you behind the scenes of the largest store on the web all india whatsapp number list Follow us as we discover solutions to improve your SEO. Amazon SEO optimization will no longer hold any secrets for you.
How does Amazon work?
"The best customer service is when the customer doesn't need to call you, doesn't need to talk to you. Just because the service works!" These are the words of Jeff Bezos, the founder and CEO of Amazon. The marketplace brings together more than 1.5 million active sellers. Faced with these companies, nearly 2.5 billion monthly visitors flock to the website. 89% admit to preferring to buy a product on Amazon rather than in another e-commerce.
The competition is tough. Questions are jostling to know which levers to activate to differentiate yourself. How to position your products in front of several hundred million articles? Understanding how it works for Amazon SEO optimization is a prerequisite.
Amazon and Google are similar: they are obsessed with responding precisely to requests. The results displayed must be as relevant as possible. This implies setting up a selection. This ranking is at the heart of their process. Being present in the coveted first ranks then requires technicality and perseverance.
If you already sell on Amazon, the fateful question arises when the visitor wants to make a purchase: which merchant will they choose?
The Importance of Amazon SEO Optimization
Amazon SEO (Search Engine Optimization) is the natural referencing of your items. It corresponds to the process of optimizing your product listings. This defines how they will be ranked in the search results that the marketplace will display.
Being interested in Amazon SEO means being able to understand how it works in order to benefit from it:
Increase your visibility: a well-placed product is visible to Internet users
Generate traffic: the next step is to encourage people to click on your article
Increase sales: The ultimate goal is to multiply the number of purchases and ensure a high conversion rate.
It boils down to a triptych: visibility → relevance → conversion .
The similarities between Amazon and Google should not make us forget that the purpose is different. Google positions itself as a solution engine. It evaluates websites according to technical, content and reputation criteria. It then classifies them to provide answers to the questions asked by its users. Amazon focuses above all on the shopping experience . It states it itself: "Amazon is founded on the concept of a virtuous circle centered on the customer." It is its obsession.
We're going to focus on one of the engines at the heart of its model: its algorithm.
The A10 algorithm
To promote your products, the whole equation comes down to pleasing users and Amazon's algorithm. A balancing act. What is this algorithm?
Named A10, it is an evolution of the A9 version. Historically, the main classification criteria were based on 2 principles:
search history
sales history
Ultimately, the number of sales positively impacted the item's position in search results, whether it was sponsored or not.
A10 is shaking up some benchmarks. Some now have more influence, such as:
The Buy Box. This is the detailed offer of a product. Amazon automatically selects a seller to highlight
Click-through rates. This refers to the frequency of the number of clicks on a product when it appears in search results.
Organic sales. Now, less importance is given to sponsored products
External traffic and the sales that come from it. More weight is given to what comes from external sites such as social networks or blogs. The only vigilance is that it is qualified. If it increases the number of views and deteriorates the quantity of sales, it has an opposite effect
These differences are major to take into account. However, the initial logic of the algorithm persists based on 2 essential criteria:
The relevance of your products : does it meet the needs and expectations of consumers?
The performance of your services : is the quality there?
Amazon is adamant about this last point. Don't cross certain boundaries if you want to continue enjoying the platform:
defective orders less than 1%
pre-execution cancellations less than 2.5%
shipment delays of less than 4%
Now, let’s get to the heart of the matter. What elements should you target in your Amazon SEO optimization strategy to ensure visibility?
Amazon SEO Optimization: How to do it?
Amazon SEO Optimization Tip 1: Keyword Strategy
When an Internet user arrives on Amazon, they have the same reflex as on Go
