We have for you the 8 SEO KPIs to follow as a priority:
The natural traffic of your website
Performance per page
Your visitors' demographics
Your conversion rate
Your local presence
Your place in search results
Your on-page performance
Adapting your site to mobile format
Do not hesitate to contact an SEO expert from our agency if you would like to know more about our natural referencing prices .
The natural traffic of your website
It is undeniably one of the first performance indicators that show the results all mobile number list your SEO efforts: the natural traffic of your website!
Accessible from your Google Analytics account, it reveals your visibility on search engines, in the “Acquisition” tab, then the “Organic” line:
How to know your natural traffic?
These numbers aggregate all the people who have landed on your website without us having to invest in an advertising budget. So this is the key SEO KPI to track!
Bonus : Your data is available several years in advance, take advantage of it to take a step back and look at your SEO strategy!
Performance per page
Having an idea of the volume of organic traffic on your website is certainly an essential performance indicator for obtaining a first Google position , but it is also essential to know which pages are working best!
Google Analytics allows you to know through which landing page your website visitors arrived. To do this, keep the data above, and choose “landing page” in “Primary Dimension”:
How to track your performance indicators on Google Analytics?
This SEO KPI is useful for drawing best practices from your content marketing and understanding which pages or articles work best with your audience.
Your visitors' demographics
Now that you know more about the performance of each of your website's pages, another interesting SEO KPI to track is the typical profile of your domain's visitor. Do you have more visibility in your hometown or is your content exported abroad? Are you only attracting new visitors or, on the contrary, loyal readers?
All the answers can be found in the “User” tab of “Primary Dimension”:
How do I know my SEO KPIs on Analytics?
Tip : Browse other available criteria to learn more about your visitors: device used, language spoken, etc.
Your conversion rate
If you have implemented a natural referencing strategy for your website, it is certainly to increase your visibility on search engines, but it is above all to gain in conversion! Whether it is online sales, leads, downloads: it is important that you have access to these performance indicators.
To do this, continue using Google Analytics (and yes, this tool is full of resources), and click on “Conversions” in the left toolbar:
