What if all those hours could be used to do something more strategic?
Today, many web marketing tools are available to perform many of these tasks all mobile number list for you! The trend is towards marketing automation , that is, using software to automate and manage marketing tasks for you.
Why not give it a go?
Here are 5 tasks that you could easily automate:
Automate your personalized email sendings
Use marketing tools for your AB testing campaigns
Use Google Ads automated rules
Create automated analysis reports
Automate your lead management
Automate your personalized email sendings
This is probably the first thing you think of when you hear about repetitive and time-consuming tasks. If marketing automation is still a vague concept, here is an effective way to get started!
Did you know that 82% of companies use email campaigns in their marketing strategy ? You are probably one of them, because it is one of the most effective marketing channels.
Yes, but here's the thing: writing emails can be a long, tedious process, and difficult to personalize for each of your customers by hand.
The solution? Use marketing tools to automate and personalize your mailings!
For example, use the Customer.io tool to create personalized email campaigns based on your target's interaction with your company:
How to get started with marketing automation?
Not sure where to start to launch your first campaign? Follow these 5 steps:
Segment your contacts according to their location, industry, their intention (information or purchase?), their channel of arrival on your site, etc.
Personalize your email messages by adding their first name, city, the product that most closely matches their expectations, etc.
Keep your homepage in mind: Your email should be consistent with your website, as if it were just an extension of it.
Do some testing! Which headline gets the best open rate? Which content has the best click-through rate?
Analyze your results: What percentage of your contacts opened your email, clicked on one of the links, and then took the targeted action?
Once you've completed these manual steps, your campaigns are automated and you no longer have to do all of this yourself!
Use marketing tools for your AB testing campaigns
Whether or not you are already using AB testing methods, it is high time to switch to automated testing !
The principle is simple: you create two different versions of a piece of content, such as an email or an advertisement, and then look at the results before launching the final version.
But do you really have the time to create and evaluate all the possibilities before choosing the best content? Probably not.
Luckily, there are marketing tools that can do it for you!
Take a look at the Dynamic Yield platform in particular , which offers automated AB testing functionality:
What marketing tools to use?
In addition to saving time, using marketing automation in your AB tests will allow you to:
Test any content on any channel on a single platform
Optimize your content using artificial intelligence and predictive targeting of the preferences of each of your potential customers
Get accurate and automatic reports to make the best choice
Not convinced yet? Using marketing tools allows you to test user journeys in their entirety, and not just the content of a specific page!
Use Googl
