A local query (often made on mobile) is by nature very qualified and closer to conversion.
The place dimension suggests a form of urgency: a person searching for “poutine verdun” is clearly not messing around. They need a big poutine, quickly. It’s the same for someone searching for “pink power ranger halloween costume Laval”: this person knows what they want in life (clearly).
It is therefore an excellent strategy to optimize your Google all mobile number list Business account and work on your local SEO with an SEO consultant in Montreal in order to appear in the results of queries made near your business.
But how do you appear in search results in a city where you are not physically present?
The most common method is to create specific local pages for each targeted city to make it clear to Google and users that you are available remotely.
But is this the only method you can test to expand your SEO?
Let's look at this in more detail.
Create local pages to optimize your local SEO
Why create local pages?
To make users understand that even if you do not have physical offices in a particular city, your services are available online or remotely, the first solution is to create local pages on your website.
For example, Digitad is an agency physically based in Montreal, but we offer our services throughout the province of Quebec. We have therefore created a section and specific pages for each location:
How to optimize my local SEO?
How to proceed?
To get your business listed by Google in a specific region without having a physical address, you need to create a page with the following elements:
Company Description
Name of the targeted city/region
Services / products offered
How your customers can access your services remotely
Warning : for your local pages to boost your SEO, you must create unique and non-duplicate content! Describe your business and services without repeating yourself on each page, otherwise you will be penalized by Google.
This is for example what we did for our page on the city of Sherbrooke:
How to optimize my SME SEO?
Remember that this strategy will not allow you to appear in Google My Business results, since a physical address is required for this, but your goal is to gain places in local SEO.
For example, our Digitad agency does not yet have a physical office in Quebec City, but we deliver our services remotely and therefore appear in the first results for the search “web agency Quebec”!
How can I improve my local SEO?
While local pages are an effective local SEO strategy for small businesses, they're not the only avenue you can explore.
Local Links: Another Strat
