Whether you are an entrepreneur, an SME or an association or community, your LinkedIn Company page plays an important role in presenting your company to your customers and prospects. It is the showcase of your company on LinkedIn!
Follow a social media manager 's advice to optimize your LinkedIn company page!
What is a LinkedIn Company Page?
A Company Page on LinkedIn is primarily used to:
Present your company and its activity
Publish your news
More generally, promote your corporate culture
What information is on a LinkedIn Company Page?
The LinkedIn Company page includes the essential elements of presenting a company:
A header image as a banner
A profile picture
A description of your activity under the “About” tab
Useful information such as number of employees, location…
A link to the company's employees who are also members of LinkedIn
Recent news
Showcase pages (optional)
Here is an example of a LinkedIn Company page: Montreal Cowork
Example of the Montreal Cowork company LinkedIn page
LinkedIn Company Pages are important because they are accessible not only all whatsapp number list by LinkedIn members but also by people searching the Internet as in the example below:
SEO of LinkedIn company pages on Google
When you search for A&W on Google, you will find its LinkedIn page in the search results.
Why optimize your LinkedIn Company page?
The LinkedIn Company Page allows you to:
Improve your visibility on LinkedIn and on search engines: your LinkedIn page generally appears in the first Google results for your brand
Bring your employees together and create a sense of belonging: having a presence on Linkedin allows your employees to become ambassadors for your brand by joining your company.
Connect with people interested in your business: 51% of B2C companies say they acquire customers through LinkedIn and 50% of LinkedIn members say they are more likely to make a purchase from a company they connect with on LinkedIn
linkedin statistics
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How to create a LinkedIn Company Page?
