But in such a competitive environment, how can your business take advantage of the platform's popularity? That's what you're about to discover with the help of a social media manager !
How to get more followers on Instagram?
Standing out from the crowd and getting noticed on Instagram doesn't have to be complicated. Here are our 5 tips to gain visibility on Instagram and get more followers in 2018:
Optimize your Instagram Business Page
Create shareable content
Gain subscribers with your users' content
Interact with your community
Spread your posts all over the web!
1. Optimize your Instagram Business Page
Did you know that, according to a Microsoft study, the average attention span of Internet users has dropped from 12 seconds to 8 seconds since 2000? If you want to get more followers on Instagram, you only have a few seconds to encourage your visitors to subscribe to your page.
To make a good first impression, an original name, a professional profile picture, a clear, complete and attractive bio, as well as a coherent and aesthetic theme are essential if you want to have more followers in 2018:
how to get followers on instagram with an optimized profile
Let’s go even further… Thanks to Story Highlights!
If your Instagram page were a movie, Story Highlights would be the trailer. These are archived Instagram Stories that you can highlight on your profile to describe your business, values, products, and more.
Since they appear at the bottom of your bio, they’re the first thing your visitors are likely to explore when they find your account. Plus, unlike traditional Stories, Highlights don’t disappear after 24 hours and stay up for as long as you want.
For example, at Digitad, our Highlights allow us to highlight our services as well as our team:
how to use story highlights to get more followers on instagram
How to Use Story Highlights to Get More Followers on Instagram
The biggest advantage of Story Highlights is the ability to give your visitors a preview of the content they can expect from you by subscribing . It is therefore crucial to select them carefully and only highlight the most attractive Stories that represent your business.
If you're doing influencer marketing, you can also ask your affiliates to tag you in an Instagram story to drive their followers to your page and convert them into new followers, like this influencer does:
get more followers on instagram thanks to highlights
Since your goal is to get more followers on Instagram, don't hesitate america whatsapp number hashtags and links to your Highlights, as well as encourage people to subscribe to you through calls to action.
2. Create content that can be shared
Each of your current followers has their own followers who are likely to share your content with. Indeed, if your content is funny, wacky, cute or useful, it is very likely that your followers will comment on it, send it to their friends or even better, tag them in the comments. All of these actions are clearly taken into account by the Instagram algorithm.
Here are 3 steps to inspire your followers to share your Instagram content:
Keep your persona in mind
Make sure your current subscribers see your content
Optimize your content for maximum engagement
Instagram reels are a format that generates a lot of engagement and sharin
2.1 Keep your persona in mind
If you want your posts to be shared to get more followers on Instagram, it’s essential that your content is relevant to your target audience so that they want to talk about it. For example, if you’re targeting professionals like a social media consultant , useful content like tips or interesting news is more likely to be shared, while a target audience of teenagers might prefer “memes.”
Consider creating texts for your audience, using emojis improves engagement rate why not use some in your tex
2.2 Make sure your current subsc
