This tutorial from our analytics marketing expert will teach you how to link the two america whatsapp number latest versions of the two platforms . Linking Google Analytics with Google Ads will make you more efficient and functional on a daily basis. So, are you ready? Let's go!
How to link Google Ads with Google Analytics?
1. Go to the Google Analytics Administration menu
This is the settings icon at the bottom left of your Google Analytics.
2. Click on “Google Ads Linking” in the central “ Property ” section
This is one of the first categories in the “Product Association” menu .
3. Select the account to link and click “continue”
When making this selection, make sure that the numbers in the account you select match those in the associated Google Ads account.
4. In the view options, tap “select all”
By having all the available view types at your disposal, you will be able to structure and organize your Google Analytics according to your needs and preferences. This feature will be particularly useful if you manage one or more large accounts.
5. Enable auto-tagging
This feature is installed by default, but make sure that “auto-tagging” is selected. This will allow you to automatically differentiate the sources of your traffic in Analytics (organic or paid) without having to add tags yourself at the end of your URLs.
6. Click on “Link accounts”
And it's over!
What are the advantages of linking Google Analytics and Google Ads?
A better view of your traffic distribution
By linking Google Ads and Google Analytics, you will have access to all your paid SEO data in your Google Analytics. In the same interface, you will be able to compare and measure the impacts of your organic and paid SEO on your website and your goals.
Simplified configuration for your remarketing campaigns
Google Analytics continually records data about your visitors. This data is particularly useful when targeting your remarketing campaigns. You will now be able to import this data directly from Analytics to create your remarketing campaigns in Google Ads.
Better analysis of your Google Ads performance
You will be able to import your Google Analytics goals (e.g. filling out a specific contact form) into Google Ads. With this feature, you will know exactly which conversions come from your Google Ads ads. This will give you a better view of the performance of your Google Ads ads and allow you to optimize them as best as possible.
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Alexandre Corbasson
Alexandre is the co-founder of the Intégral collective, which brings together 4 agencies specializing in digital marketing in Montreal and Paris. A former strategy consultant, he made a 180-degree turn in 2017 to become a 360 digital expert. He now specializes in web strategy, content marketing and dad jokes.
