Installed by default on Microsoft computers, the Bing search engine has an older audience than Google users. This higher average age of Bing users translates into an average 20% higher purchasing power than Google users .
You will therefore target Internet users who are more willing to consume , while acquiring them at a better cost per click than on Google AdWords.
3.
If you are a Google AdWords devotee, this feature is for you. The Bing search engine america whatsapp number allows you to import your AdWords campaigns directly to Bing Ads. This means that you will not need to create new Bing Ads SEO campaigns. So you can access advertising on the Bing search engine quickly,
without much effort.
By going to the “ import campaigns ” menu, this feature will allow you to keep certain key parameters of your AdWords campaigns without having to recreate them. Among the elements that you keep, we find:
the keywords
the announcements
ad groups
the campaigns:
bing ads digitalad seo
However, there are some features that can't (or not fully) import from AdWords and need to be double-checked. Among these, be sure to check:
Bids and Budget : According to Bing search engine guidelines , “Bing Ads has different minimum bid and budget limits than Google AdWords.” So, Bing automatically increases AdWords budget and bids that are too low to meet the Bing Ads minimum listing limits.
The target language of your campaign : On Google AdWords, a single ad group can target multiple languages at the same time. On Bing Ads, an ad group can only have one target language. When you import an AdWords campaign targeted to multiple languages, be sure to check which language Bing Ads has chosen to select as the primary language.
Age targeting : This feature on both AdWrods and Bing allows you to reach the demographic of your choice. However, both platforms have different groups. Note that the 45-54 age group will not be imported into Bing Ads, so you will need to check these settings.
bing digitad search engine
4. Bing is an asset if you are targeting the US market
If internationalization is part of your plans, or if you want to sell your products or services to our American neighbors, then know that in the United States Bing is not just a mere extra. The following graph from Statista illustrates the distribution of online search shares, with Google in blue, and Bing (more precisely Microsoft) in continuous growth, in black.
bing digitad search engine
So, today in the United States, more than one in four searches are made on Bing, and one in three on a Microsoft search engine (including Bing and Yahoo). Using Bing Ads SEO therefore allows you to target almost a third of the American population .
Moreover, with Microsoft's continued growth, Bing's positive trend is set to continue (remember, Bing is built into every Microsoft computer).
In short, if you want to one day extend your offer to our American neighbors, for example to sell the products of your e-commerce site, the Bing search engine will not be just a simple complement to your web advertising. It could become one of its major players.
Bing search engine: an opportunity
In short, stop treating Bing like the ugly duckling of your marketing strategy and start taking advantage of the benefits of this additional channel. Bing is more easily adapted to low-budget advertisers thanks to its moderate competition. It is also relatively simple to use and get started with, especially if you already have campaigns that can be imported from Google AdWords. Although it will never match the power and reach of Google AdWords, Bing Ads SEO remains an interesting choice for offering lower-cost ads to users with higher purchasing power . Plus, it has the same name as our favorite character in Friends, the illustrious Chandler Bing! With an argument like that, what are you waiting for?
Other useful resources
Learn how to calculate your Google Ads budget
Master web writing
Create effective web content
Learn how to write a meta description
Finding an effective SEO title
Do an SEO content audit
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Alexandre Corbasson
Alexandre is the co-founder of the Intégral collective, which brings together 4 agencies specializing in digital marketing in Montreal and Paris. A former strategy consultant, he made a 180-degree turn in 2017 to become a 360 digital expert. He now specializes in web strategy, content marketing and dad jokes.
