Bing Search Engine: 4 Reasons to Invest Today
Posted: Sat Dec 14, 2024 10:03 am
When we talk about SEM (search engine marketing), the Bing search engine is not the first that comes to mind. Indeed, with more than 90% of the search engine market share in Canada, Google leaves only crumbs to its competitors. This is why many advertisers settle for Google AdWords advertising.
But despite Bing's 6% market share in Canada, Bing Ads SEO has advantages to promote for your business. Yes, it's true! This is what an SEO expert tells you!
Discover our natural referencing prices
What about the famous “Google AdWords VS Bing Ads” debate?
Let's be honest with you, on a global scale, the Bing search engine will probably never be able to compete with Google's almost unchallenged dominance .
But that doesn't mean you shouldn't consider it as part of your web strategy. Indeed, even if it can't and shouldn't replace your Google AdWords strategy, Bing Ads SEO proves to be a beneficial complement to your AdWords campaigns. The Bing search engine has different advertising features and functionalities, and sometimes more advantageous ones than Google AdWords. These elements are precisely the subject of this article.
So why invest part of your AdWords budget in Bing Ads SEO?
Here are 4 good reasons identified by our Bing Ads agency
1. Bing Ads SEO costs less than Adwords
On Google AdWords, the fierceness of the competition sees some advertisers fighting over keywords at several dozen dollars per click (!). Large companies can afford to pay several dollars for a simple click on one of their ads, but SMEs that are new to AdWords do not have the same resources.
Since far fewer advertisers use the Bing search engine, competition is more moderate . This means you can bid and buy your most relevant keywords for much less. 33% less to be exact, according to Wordstream .
In addition to the more advantageous cost per click (CPC), Bing search engine ads can boast of having on average higher key performance indicators (KPIs) than Google AdWords. In fact, the click-through rate (CTR) of Bing Ads SEO is on average 50% higher than that of Google AdWords . This means that if 100 people clicked on your AdWords ad, the same ad on Bing would potentially attract 150 Internet users. All while paying less for each click.
But despite Bing's 6% market share in Canada, Bing Ads SEO has advantages to promote for your business. Yes, it's true! This is what an SEO expert tells you!
Discover our natural referencing prices
What about the famous “Google AdWords VS Bing Ads” debate?
Let's be honest with you, on a global scale, the Bing search engine will probably never be able to compete with Google's almost unchallenged dominance .
But that doesn't mean you shouldn't consider it as part of your web strategy. Indeed, even if it can't and shouldn't replace your Google AdWords strategy, Bing Ads SEO proves to be a beneficial complement to your AdWords campaigns. The Bing search engine has different advertising features and functionalities, and sometimes more advantageous ones than Google AdWords. These elements are precisely the subject of this article.
So why invest part of your AdWords budget in Bing Ads SEO?
Here are 4 good reasons identified by our Bing Ads agency
1. Bing Ads SEO costs less than Adwords
On Google AdWords, the fierceness of the competition sees some advertisers fighting over keywords at several dozen dollars per click (!). Large companies can afford to pay several dollars for a simple click on one of their ads, but SMEs that are new to AdWords do not have the same resources.
Since far fewer advertisers use the Bing search engine, competition is more moderate . This means you can bid and buy your most relevant keywords for much less. 33% less to be exact, according to Wordstream .
In addition to the more advantageous cost per click (CPC), Bing search engine ads can boast of having on average higher key performance indicators (KPIs) than Google AdWords. In fact, the click-through rate (CTR) of Bing Ads SEO is on average 50% higher than that of Google AdWords . This means that if 100 people clicked on your AdWords ad, the same ad on Bing would potentially attract 150 Internet users. All while paying less for each click.