How do you set a cookie banner via Google Tag Manager in combination with Server-Side Tagging?
Posted: Sat Dec 14, 2024 10:48 am
Online privacy is a hot topic. With Google's Consent Mode v2 and AVG's regulations, more and more sites are starting to switch to a working cookie banner. Sites need to be transparent about their data collection and ensure they comply with applicable privacy laws. To do this, sites use a consent management platform (CMP). But a working cookie banner can also cause complications with your tracking setup. There are now additional components that can throw your tracking setup off the rails, including server-side tagging settings. In this blog post, we delve into the theory behind setting up a CMP via Google Tag Manager (GTM) in combination with Server Side Tagging.
Consent Management Platform
A CMP allows users to maintain control over their personal data. A cookie american mobile number list banner allows users to indicate their preferences for different types of cookies, such as analytics, functional, and marketing cookies. This is not only important for transparency, but also to comply with laws and regulations such as the AVG (General Data Protection Regulation).
How do you set up a cookie banner?
A cookie banner is what a visitor sees on a website. It is a simple tool that informs website visitors about the use of cookies and asks them whether they want to accept certain cookies. A cookie banner is technically the front end of your CMP. A visitor should be able to refuse cookies via the cookie banner. In addition, the visitor should be able to choose between different cookie categories such as marketing cookies, analytical cookies, and functional cookies. You can find an explanation of the legal requirements at the Consumer and Market Authority (ACM).
In addition, there is one important aspect of the cookie banner that is often overlooked because this part is not a requirement. Cookie banners are often too easy to ignore. Visitors can use all the features of the site and can navigate through different pages while they have not yet given their consent. Your tracking settings are paused until this permission is given, so it is vital that someone gives this permission on the first page of the first session so that the UTM parameters and referrer can be read, among other things.
Consent Management Platform
A CMP allows users to maintain control over their personal data. A cookie american mobile number list banner allows users to indicate their preferences for different types of cookies, such as analytics, functional, and marketing cookies. This is not only important for transparency, but also to comply with laws and regulations such as the AVG (General Data Protection Regulation).
How do you set up a cookie banner?
A cookie banner is what a visitor sees on a website. It is a simple tool that informs website visitors about the use of cookies and asks them whether they want to accept certain cookies. A cookie banner is technically the front end of your CMP. A visitor should be able to refuse cookies via the cookie banner. In addition, the visitor should be able to choose between different cookie categories such as marketing cookies, analytical cookies, and functional cookies. You can find an explanation of the legal requirements at the Consumer and Market Authority (ACM).
In addition, there is one important aspect of the cookie banner that is often overlooked because this part is not a requirement. Cookie banners are often too easy to ignore. Visitors can use all the features of the site and can navigate through different pages while they have not yet given their consent. Your tracking settings are paused until this permission is given, so it is vital that someone gives this permission on the first page of the first session so that the UTM parameters and referrer can be read, among other things.