Currently, third-party cookies are mainly used. Actually, the term says it all. An external party retrieves data from your website. These are, for example, the Meta pixels, TikTok Etc. These pixels are used to track your online behavior and determine your interests. From there, personalized ads can be displayed.
With third-party cookies, you as the website owner have no influence american mobile number list whether or not data is retrieved. This is entirely determined by the third party.
In order to remain compliant with European legislation and continue to measure your online campaigns 100%, it is necessary to switch to first-party cookies. With this, you are the first and only party that controls the data on traffic on your website. This data is stored on your own server and you decide which data is sent to other parties, such as Google or Meta.
Moving from client-side tagging to server-side tagging has many advantages:
You are fully compliant with the new European Privacy Legislation by managing your own data yourself. When you let a third party (e.g. Meta) do it, not everything is 100% AVG-proof.
You are and will remain the owner of all the data you collect. Since you store all the data on your own server yourself, you own it and decide what happens to it.
By correctly measuring the results of Meta, Google, and TikTok Ads, you can better optimize your campaigns, resulting in better performance and higher ROI.
By loading a first-party script (rather than a third-party), the data is not hampered by AdBlockers, allowing you to measure 20% more on average.
By efficiently loading the script, your website's performance improves dramatically.
By moving directly to Google Analytics 4 and forwarding everything to the server side, you will benefit from the latest and most advanced data analysis features.
Data is no longer hampered by AdBlockers
Setting up tagging correctly
Do you still have questions about server-side tagging or could you use some help setting it up and implementing it?
Together with the tagging specialists at AdPage, we make sure that everything is right for your clients at once. This way, there is a perfect basis for measuring and optimizing ads and landing pages.
Make an appointment with us without obligation
