The power or irritation of website pop-ups
Posted: Sat Dec 14, 2024 10:50 am
If you ask consumers how irritating website pop-ups are on a scale of 0 to 10, a very large proportion will answer “10.” Pop-ups are often used to offer discounts, ask questions, or give consent to the cookie policy. They do not directly contribute to the end goal of the customer journey.
However, using pop-ups on websites is very effective. It allows you to convert a passive website visitor into an active potential customer. For example, by offering a discount code, you can ensure that your website visitor joins your email list and can make an immediate first purchase.
With AdPage pop-ups, you can go further. Simply offering a discount can be a fairly short way to convince your target audience about your product or service.
If you search the internet for inspiration for website pop-ups, you will see that most american mobile number list websites (such as Hubspot) refer to examples with discounts. However, there are many alternatives to consider that respond much better to your customer journey. In this article, we will go into more detail about this.
What are pop-ups?
A pop-up is a window (block) that appears on a website, without you, the site visitor, having taken any action. They appear automatically after a few seconds or, for example, when you want to leave the website.
The most common pop-ups are Cookie notifications. You visit a website and have to accept the Cookie settings before continuing.
In addition, pop-ups are widely used by marketers with the aim of promoting certain products or services with special offers or, for example, with the aim of collecting email addresses. A widely used pop-up is one intended to obtain newsletter subscriptions.
Pop-ups come in different shapes and sizes. There are pop-ups that completely fill the screen and completely cover the page you are visiting. Only when you interact with the pop-up can you continue on the page.
Screen-filling popup on Rooijackers Wooninrichter
But you also often see smaller popups that appear in the middle, bottom left or bottom right corner of the page. With these popups, you can often simply scroll further down the page without having to do anything with the popup directly.
Small popup in the bottom right corner on the hair salon website
Type of triggers for a popup on your website
As already mentioned, a popup always appears without direct action by the visitor. The rules for the popup to appear are set automatically when a popup is created. There are different triggers (starting points) for a popup.
1. Leaving the website
The popup appears when the visitor intends to leave the web page. As soon as the visitor moves the cursor to the cross to leave the page, the popup appears.
2. Time Delay
The popup appears after the visitor has spent x number of seconds on the page. For example: You have set the time to 5 seconds. A visitor enters your page and starts reading. After 5 seconds, the popup appears.
When visiting the SuperFietsen website, the popup with the discount offer will appear after about 5 seconds.
Popup with timer on the Superbike site
3. Popup on Scroll
The popup appears when visitors have scrolled to a certain percentage of the page. For example: The scroll percentage is set to 50% for a specific blog article. Someone visits the page with the blog article and starts reading. When the visitor has scrolled to 50%, or half of the article, the popup appears.
4. On Click
A popup on click is the only exception that does require a direct action by the website visitor. The popup appears when the visitor has clicked on a specific call to action button. This popup is often used on a landing page that uses a lead magnet. When the CTA button is clicked, the lead capture form appears.
There are several CTA buttons on the ProVlot website that point to the contact form to request a brochure.
Popup on ProVlot site
Steps to create a popup
As already mentioned, popups are a very useful tool for creating a popup.
However, using pop-ups on websites is very effective. It allows you to convert a passive website visitor into an active potential customer. For example, by offering a discount code, you can ensure that your website visitor joins your email list and can make an immediate first purchase.
With AdPage pop-ups, you can go further. Simply offering a discount can be a fairly short way to convince your target audience about your product or service.
If you search the internet for inspiration for website pop-ups, you will see that most american mobile number list websites (such as Hubspot) refer to examples with discounts. However, there are many alternatives to consider that respond much better to your customer journey. In this article, we will go into more detail about this.
What are pop-ups?
A pop-up is a window (block) that appears on a website, without you, the site visitor, having taken any action. They appear automatically after a few seconds or, for example, when you want to leave the website.
The most common pop-ups are Cookie notifications. You visit a website and have to accept the Cookie settings before continuing.
In addition, pop-ups are widely used by marketers with the aim of promoting certain products or services with special offers or, for example, with the aim of collecting email addresses. A widely used pop-up is one intended to obtain newsletter subscriptions.
Pop-ups come in different shapes and sizes. There are pop-ups that completely fill the screen and completely cover the page you are visiting. Only when you interact with the pop-up can you continue on the page.
Screen-filling popup on Rooijackers Wooninrichter
But you also often see smaller popups that appear in the middle, bottom left or bottom right corner of the page. With these popups, you can often simply scroll further down the page without having to do anything with the popup directly.
Small popup in the bottom right corner on the hair salon website
Type of triggers for a popup on your website
As already mentioned, a popup always appears without direct action by the visitor. The rules for the popup to appear are set automatically when a popup is created. There are different triggers (starting points) for a popup.
1. Leaving the website
The popup appears when the visitor intends to leave the web page. As soon as the visitor moves the cursor to the cross to leave the page, the popup appears.
2. Time Delay
The popup appears after the visitor has spent x number of seconds on the page. For example: You have set the time to 5 seconds. A visitor enters your page and starts reading. After 5 seconds, the popup appears.
When visiting the SuperFietsen website, the popup with the discount offer will appear after about 5 seconds.
Popup with timer on the Superbike site
3. Popup on Scroll
The popup appears when visitors have scrolled to a certain percentage of the page. For example: The scroll percentage is set to 50% for a specific blog article. Someone visits the page with the blog article and starts reading. When the visitor has scrolled to 50%, or half of the article, the popup appears.
4. On Click
A popup on click is the only exception that does require a direct action by the website visitor. The popup appears when the visitor has clicked on a specific call to action button. This popup is often used on a landing page that uses a lead magnet. When the CTA button is clicked, the lead capture form appears.
There are several CTA buttons on the ProVlot website that point to the contact form to request a brochure.
Popup on ProVlot site
Steps to create a popup
As already mentioned, popups are a very useful tool for creating a popup.