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Why you should care about web accessibility and how it affects your business
seo
sem/ppc
ux/ui
carolina aguilar
senior digital strategist
Digital accessibility refers to the practice of designing or creating digital content (whether websites, applications, etc.) that is inclusive for all types of users regardless of their cognitive or mobile phone number list physical abilities, including those with hearing, visual, motor or cognitive disabilities.
Generating accessible digital products is much more important than most people think, not only from an ethical and social responsibility point of view , but also because it has an impact on our business . In addition, certain standards have become mandatory for certain organizations.
What is the european directive on accessibility?
The web accessibility act , better known as the wcag standards in a more global context, is a set of international accessibility standards to assist users with disabilities in digital media adopted in a new eu directive on web accessibility.
Today, the european accessibility act affects public institutions , which are obliged to comply with accessibility standards . Siteimprove explained in detail what the european act is about in this webinar .
That is, when designing a new website, a set of standards must be met in its design and coding, which allow people with disabilities in terms of vision, hearing or other physical and cognitive challenges to use it with relative ease.
Specifically, an example could be that explanatory metadata must be inserted into images or videos (alternative texts), so that blind people can understand the elements. There are many elements that you have to deal with to fully comply with the regulations, and wcag is also a set of rules where there are many explanations about what an accessible interface should look like. Because these rules are sometimes ambiguous, many public companies have been able to go unnoticed until now, at the same time as it was not required by law. With the order establishing the accessibility standard for websites and mobile applications of public bodies, which will come into force on 23 september 2020, compliance with wcag 2.1 at levels a and aa will be mandatory. In addition, most public authorities should be able to document any requirements that are not met in an accessibility statement.
