20 Jan Tik Tok for businesses: what you need to know to boost your digital marketing
Keys to digital marketing on Tik Tok
Is TikTok useful for businesses as a marketing tool ? We're talking about the american people whatsapp number one app that people confess to using because it lifts their spirits.
This channel has more than 100 million active users per month in Europe , a potential that no brand should ignore. So, what does this social network offer or can offer your company?
♦ Tik Tok inspires and discovers
The visual, casual, fun and multifaceted nature of this application has seduced audiences of all ages and characteristics. Although it remains a means of communication for young people, more and more segments of the population are becoming hooked.
It is a channel that generates billions of views every day. Almost half of its users use it to discover new things. Therefore, it is an inspiring element that, in many cases, encourages purchases, often made on impulse. In addition, it has a great prescriptive and diffusive character, with an always emotional and exciting reach .
In an environment conceived and designed for creativity and exchange, how can you promote your business, brand or project through this social channel? Without a doubt, it is a showcase of global dimensions that deserves due marketing attention.
♦ How to take advantage of Tik Tok for your digital marketing
The day-to-day life of this channel is based, above all, on short, dynamic, expressive and striking videos. Many are funny, others appeal to the emotional and, in many cases, are strange or bizarre. However, popularity and virality are its main ingredients . For all these reasons and for practical purposes, marketing and communication professionals use Tik Tok for companies in three directions.
♦ Influencer marketing
The most followed and valued people on this social network can become prescribers of your products or services . They know the essence and the ins and outs of this communication channel perfectly, so they manage to transmit commercial messages and brand attributes in the most appropriate way for the format.
In addition, you can benefit from their audience to expand yours, stand out from the competition and increase brand awareness and appreciation .
♦ Paid ads
Tik Tok Business offers different, constantly evolving formulas for incorporating advertising content into its platform. Its presence is still recent, so the always counterproductive saturation has not yet occurred.
You can include ads in your feed , share corporate-inspired video effects , or launch engaging hashtags .
♦ Original content
This is the mechanism that best suits the nature of Tik Tok. In the creative channel, the most ingenious approaches are always valued in a special way.
Furthermore, if you take into account that fans of this social network love to spread what they like, if you are able to create a line of catchy , attractive, impactful and seductive content, TikTokers will be in charge of spreading those messages and will indirectly support your marketing purposes .
♦ Some advantages of Tik Tok for brands
Below we have compiled four key aspects that make it especially advisable to invest in Tik Tok in your new communication plan:
It is an emerging social network that is striving for global leadership .
Your communications can be integrated and enjoyed within the TikTok experience . The idea is not to make ads, but to make TikToks.
Nearly 60% of its users decided to make a purchase based on something they found on Tik Tok. 83% say that this network plays an important role in their purchasing decision .
Small businesses are also successful on this social channel, which is capable of creating a community with bonds that are, above all, emotional.
What do you think? Do you feel motivated to bet on Tik Tok for companies ? If you rely on qualified professionals in digital marketing , you will achieve success.
