Interactive videos in digital marketing
Posted: Sun Dec 15, 2024 4:26 am
We can say that interactive videos are those in which the user decides the pace of the video. And by pace, except for the beginning, we mean almost everything that happens in that audiovisual piece.
Users are increasingly finding new things in digital marketing. As expected, it is about capturing their attention within a time frame that, unfortunately, is not very long.
Hence the need to include different resources such as interactive videos. Videos that have nothing to do with the classic ones and that are designed to break the so-called fourth wall to a certain extent with the intention of forming part of the user's own experience.
The video will pause at certain moments and it will be up to the user to decide which path to take until reaching the end. This means that each user has a completely different experience. An experience that is totally personalized since each video will adapt to what he or she has chosen.
In this way, the user is no longer a passive subject. We can now say, without fear of being wrong, that he is the producer of the video. An active part of the entire marketing strategy who has received, by the way, exactly the message he wants, or needs, to receive.
What are the advantages of interactive videos?
Interactive videos are booming. It's not surprising, really, especially if we take into account that they have a large number of benefits over other, more traditional resources that are still used in many marketing agencies.
The message is much simpler
If it was already very clear some time ago that an audiovisual message american people whatsapp number much simpler for the user, with the twist of interactive video this is even more palpable. And now we have not only the simplicity of the message itself but also of the interactive part.
In just a few seconds, the user has received exactly what he wants to see and hear in a very attractive and impactful way.
Increase user engagement
What a brand, whether big or small, wants is for the user to engage with it. Well, interactive videos achieve this in an amazing way. And if the user comes across an advertisement, because after all it is an advertisement, that makes them feel good and with which they can identify, engagement increases, without a doubt.
And as we all know, a community of engaged users is a community of users that is priceless.
You can optimize the user experience
This is something that all companies want. They don't just want to be able to reach the user, but to do so in the best possible way. Well, these interactive videos are ideal for that, since each user will receive their message.
There is no need to carry out complex audience segmentation processes anymore. Now, all you need to do is create a good interactive ad to know that you will be able to capture the attention of the user segment you need.
More reliable metrics are obtained
And this is something basic for companies. Knowing what the users' reactions are. Knowing whether that advertising campaign is being successful or not. Knowing, in short, everything about them in order to be able to adjust the next ones.
As you can see, we can say that everything related to interactive videos is part of the present and the future. After all, the goal is always to offer a personalized experience and now it can be achieved.
Of course, now there is only one part left that is no less important and that is none other than the investment that companies have to make. The process of studying which video to make and how to promote it is neither simple nor cheap. However, whatever the case, the truth is that it is an investment that in the vast majority of cases can be amortized by obtaining a very positive ROI.
Tags: online marketing , seo , interactive videos , youtube_social_media
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Lorena Santin
[email protected]
Users are increasingly finding new things in digital marketing. As expected, it is about capturing their attention within a time frame that, unfortunately, is not very long.
Hence the need to include different resources such as interactive videos. Videos that have nothing to do with the classic ones and that are designed to break the so-called fourth wall to a certain extent with the intention of forming part of the user's own experience.
The video will pause at certain moments and it will be up to the user to decide which path to take until reaching the end. This means that each user has a completely different experience. An experience that is totally personalized since each video will adapt to what he or she has chosen.
In this way, the user is no longer a passive subject. We can now say, without fear of being wrong, that he is the producer of the video. An active part of the entire marketing strategy who has received, by the way, exactly the message he wants, or needs, to receive.
What are the advantages of interactive videos?
Interactive videos are booming. It's not surprising, really, especially if we take into account that they have a large number of benefits over other, more traditional resources that are still used in many marketing agencies.
The message is much simpler
If it was already very clear some time ago that an audiovisual message american people whatsapp number much simpler for the user, with the twist of interactive video this is even more palpable. And now we have not only the simplicity of the message itself but also of the interactive part.
In just a few seconds, the user has received exactly what he wants to see and hear in a very attractive and impactful way.
Increase user engagement
What a brand, whether big or small, wants is for the user to engage with it. Well, interactive videos achieve this in an amazing way. And if the user comes across an advertisement, because after all it is an advertisement, that makes them feel good and with which they can identify, engagement increases, without a doubt.
And as we all know, a community of engaged users is a community of users that is priceless.
You can optimize the user experience
This is something that all companies want. They don't just want to be able to reach the user, but to do so in the best possible way. Well, these interactive videos are ideal for that, since each user will receive their message.
There is no need to carry out complex audience segmentation processes anymore. Now, all you need to do is create a good interactive ad to know that you will be able to capture the attention of the user segment you need.
More reliable metrics are obtained
And this is something basic for companies. Knowing what the users' reactions are. Knowing whether that advertising campaign is being successful or not. Knowing, in short, everything about them in order to be able to adjust the next ones.
As you can see, we can say that everything related to interactive videos is part of the present and the future. After all, the goal is always to offer a personalized experience and now it can be achieved.
Of course, now there is only one part left that is no less important and that is none other than the investment that companies have to make. The process of studying which video to make and how to promote it is neither simple nor cheap. However, whatever the case, the truth is that it is an investment that in the vast majority of cases can be amortized by obtaining a very positive ROI.
Tags: online marketing , seo , interactive videos , youtube_social_media
Share
Print page 0 Likes
Lorena Santin
[email protected]