Email marketing is not just about sending a newsletter. This channel is part of your digital strategy and helps you to be the link between your content and your customers.
Correct segmentation of the database to address them in a friendly manner, a good subject line and sufficiently attractive and quality content are the keys to success with this tool.
How can you australia business fax list start implementing an Email Marketing strategy?
These are the main points to keep in mind if you want to start implementing this strategy:
Convert your website visitors into leads
Offer a lead magnet (any type of valuable content that we deliver to the user for free) in exchange for the email.
Create brand awareness
Leave positive impressions in the minds of your subscribers through your campaigns, and offer them a good shopping experience, perhaps some discount or offer.
Create a welcome experience for new subscribers
Give them a warm welcome and explain what they can expect from your campaigns.
Get feedback from your customers
Knowing what your customers think will help you improve, but it will also give confidence to prospects who are still undecided.
Prospects haven't completed their purchase?
According to a study by SalesCycle, 75% of users abandon the purchase process. With the “ Abandoned Cart ” template you can address this problem to reduce this number.
