Free shipping popups
Posted: Sun Dec 15, 2024 5:28 am
A staggering two-thirds of consumers look up free shipping thresholds on websites before adding items to their carts. Including free shipping as part of your discount popups is a smart move not only for grabbing visitors’ attention but also for increasing order value.
Let’s take a look at some examples below.
1. SwissWatchExpo
SwissWatchExpo discount popup example
What this popup does well:
The countdown timer creates a sense of urgency, pushing visitors to act now rather than later.
It has a simple but effective new zealand whatsapp number color scheme. The black and white contrast makes the popup design striking and easy to read.
The “GET MY $100 OFF” call-to-action button is powerful.
The customized “No thanks…” opt-out makes website visitors think twice before skipping this deal.
What could be optimized or A/B tested:
They could test the value and type of discount ($100 off + free shipping—vs. just the $100 off or just the free shipping).
They could consider alternatives to the unique selling proposition.
2. ProspectorKnives.com
discount popup example
What this popup does well:
Again, a countdown timer is a fantastic way to generate urgency and action.
Simplicity. The popup manages to present multiple offers (free shipping and a discount) without overwhelming visitors.
It has a great message to reduce cart abandonment and prevent skeptical shoppers from bouncing.
What could be optimized or A/B tested:
The offer needs an A/B test to calculate the ideal value for the deal.
The countdown timer details could pop a bit more with larger text or a contrasting color scheme.
The same goes for the call-to-action button. A contrasting color could make it stand out more.
Let’s take a look at some examples below.
1. SwissWatchExpo
SwissWatchExpo discount popup example
What this popup does well:
The countdown timer creates a sense of urgency, pushing visitors to act now rather than later.
It has a simple but effective new zealand whatsapp number color scheme. The black and white contrast makes the popup design striking and easy to read.
The “GET MY $100 OFF” call-to-action button is powerful.
The customized “No thanks…” opt-out makes website visitors think twice before skipping this deal.
What could be optimized or A/B tested:
They could test the value and type of discount ($100 off + free shipping—vs. just the $100 off or just the free shipping).
They could consider alternatives to the unique selling proposition.
2. ProspectorKnives.com
discount popup example
What this popup does well:
Again, a countdown timer is a fantastic way to generate urgency and action.
Simplicity. The popup manages to present multiple offers (free shipping and a discount) without overwhelming visitors.
It has a great message to reduce cart abandonment and prevent skeptical shoppers from bouncing.
What could be optimized or A/B tested:
The offer needs an A/B test to calculate the ideal value for the deal.
The countdown timer details could pop a bit more with larger text or a contrasting color scheme.
The same goes for the call-to-action button. A contrasting color could make it stand out more.