Types of LinkedIn video
Posted: Sun Dec 15, 2024 5:32 am
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LinkedIn is constantly growing its reputation as a social media platform. What started as a professional networking site is now a veritable brand-building platform where individuals and companies can run their content engines.
While long-form written content is popular on the platform, adding visuals to your posts can directly increase engagement. And that includes video content.
Now that LinkedIn has widely released its immersive video feed on mobile, there are more ways than ever to introduce video into your LinkedIn content strategy.
In this article we’ll help you familiarize yourself with LinkedIn’s video features with a focus on the new short-form video feed. Here’s what’s inside:
Why video should be part of your LinkedIn strategy
How the LinkedIn video feed works
How to upload video to the feed
LinkedIn video specs
Best practices for getting views on the LinkedIn video feed
Let’s get started!
Types of LinkedIn Video
There are a few different types of LinkedIn video:
Live video: Users can “go live” on the platform, but you do need a broadcasting tool to do so. Only eligible users can use live features.
Organic video: You can upload video clips or record a video with your mobile phone right in the app. Once you do, you can post them on your feed.
Video ads: Videos can be crucial parts of ad campaigns, which businesses pay to promote across LinkedIn.
Why use LinkedIn video?
If you’re using LinkedIn as part of your marketing mix, you’ll want to consider video as part of your strategy simply because video content gets more views and engagement.
Even if you can’t spring for the paid tiers, the free versions of these newsletters will be an enlightening addition to your inbox.
That's a wrap!
Now that you have 17 high-quality newsletters to subscribe to, how will you choose? Luckily, most of these newsletters let you check out previous issues so you can evaluate before you hit subscribe.
Looking for more resource round-ups? We listened to 100+ podcasts to find the best social media marketing podcasts of 2024.
LinkedIn is constantly growing its reputation as a social media platform. What started as a professional networking site is now a veritable brand-building platform where individuals and companies can run their content engines.
While long-form written content is popular on the platform, adding visuals to your posts can directly increase engagement. And that includes video content.
Now that LinkedIn has widely released its immersive video feed on mobile, there are more ways than ever to introduce video into your LinkedIn content strategy.
In this article we’ll help you familiarize yourself with LinkedIn’s video features with a focus on the new short-form video feed. Here’s what’s inside:
Why video should be part of your LinkedIn strategy
How the LinkedIn video feed works
How to upload video to the feed
LinkedIn video specs
Best practices for getting views on the LinkedIn video feed
Let’s get started!
Types of LinkedIn Video
There are a few different types of LinkedIn video:
Live video: Users can “go live” on the platform, but you do need a broadcasting tool to do so. Only eligible users can use live features.
Organic video: You can upload video clips or record a video with your mobile phone right in the app. Once you do, you can post them on your feed.
Video ads: Videos can be crucial parts of ad campaigns, which businesses pay to promote across LinkedIn.
Why use LinkedIn video?
If you’re using LinkedIn as part of your marketing mix, you’ll want to consider video as part of your strategy simply because video content gets more views and engagement.