It sits at the intersection of psychology, marketing and economics, exploring not only what consumers buy, but also why, when, where and how they do so.
Fundamentals of consumer psychology
Fundamentals of consumer psychologyTo start, we are going to look at some brazil phone number data theoretical concepts, don't worry, just the essentials.
The parts that we can take advantage of for our marketing.
▷ Psychological theories in consumer psychology
Consumer psychology draws on a variety of psychological theories to explain purchasing behavior.
· Behaviorism:
This theory focuses on how external stimuli influence observable behavior.
In marketing, this translates into understanding how certain consumer responses are the result of repeated exposure to advertising messages .
Or rewards, such as discounts and promotions.
· Cognitivism:
It emphasizes internal mental processes.
Here, we examine how consumers process and store information , make decisions, and solve problems.
For example, the way a brand structures information in its advertising can affect consumer perception and decision.
· Humanism:
It focuses on individual experience and the search for self-realization.
In terms of consumption, this can be seen in how people choose products that not only satisfy basic needs , but also contribute to their sense of personal identity and purpose.
▷ Consumer perception
Perception is key in how consumers interpret marketing and product information.
· Information Processing:
Consumers are constantly exposed to a large amount of marketing stimuli.
How they process this information – filtering, interpreting and retaining it – is crucial to understanding their purchasing behavior.
· Brand influence on perception:
A product's brand can greatly influence how consumers perceive its value and quality.
For example, established brands are often perceived as being of higher quality compared to new or lesser-known brands.
To better understand how color choice in advertising affects consumer perception and emotions, check out our article Colors That Persuade: Color Theory and Copywriting .
