When it comes to Digital Marketing , Twitter is a very important social network among those that exist, especially thanks to the diversity of functionalities offered by Twitter Analytics, which makes it easier to understand the conditions of the platform itself.
In that sense, if you are looking to learn how it is used and how to take advantage of it to optimize your initiatives, you have come to the right post! Below we will show you everything you need to know about Twitter Analytics.
Take note!
What is Twitter Analytics?
Twitter Analytics is a tool created by this company algeria email list 1.76 million contact leads with the aim of providing users, creators and marketing agencies with a platform to learn information related to the performance of a particular account.
When implementing marketing strategies on any social network, it is crucially important to monitor the performance of posts and determine the impact they produce within the community.
The platform offers essential data on:
mentions;
retweets;
favorites;
clicks on a link;
new followers;
number of people who don't follow you;
impressions;
interaction rate of each individual tweet;
cost per outcome or CRP;
conversions;
inter alia.
Each of these metrics can be of great help in meeting the objectives of a marketing strategy, as well as identifying weaknesses or failures in order to make the necessary adjustments.
Benefits of using Twitter Analytics
Through detailed and timely statistics, Twitter Analytics allows creators and brands to make accurate, data-driven decisions to improve results and achieve greater authority on the social network.
In addition to this, it can provide you with five more benefits:
Identify content that works : measuring interactions to discover which format is preferred by the audience and which is most likely to gain notoriety.
Taking advantage of trends : By identifying patterns and trends , a brand can design a more effective strategy and achieve the much-desired virality within the platform that leads to conversions.
Track growth : monitoring the growth of followers, likes and retweets will allow you to establish optimizing actions to achieve exponential results on the network.
Recognize areas of opportunity : Social media is known for working better on some days or times than others for brands, and Twitter Analytics will help you determine when this happens for your account.
Track your Ads campaigns : If you're running Ads campaigns, Twitter Analytics can show you comparisons between your organic and paid efforts to determine ROI and measure results on Twitter.
What are Twitter metrics?
If you're still not sure which indicators Twitter Analytics provides to brands and creators, here's a comprehensive list:
Tweets
Through vertical graphs, you can see performance in terms of impressions within a 28-day range.
This way, you'll have a metric to identify the number of people who received the tweet and, in this way, understand which elements within it worked.
Audience
In this segment of Twitter Analytics you have access to relevant information about your audience through graphs that will tell you the growth over 28 days, the followers lost, and even insights into the reason for this.
Top follower
Unlike the audience, the " top follower " metric will tell you how many of your followers have other followers within their account.
This way, you'll know which of your followers has the potential to expand your impressions through interaction with them.
Top Mentions
A top mention is a tweet posted by another user, mentioning your brand or profile, that achieves a large number of impressions within a 28-day period.
Impressions
Impressions are the number of views a tweet has received. Within Twitter Analytics, this metric is shown by showing the total number of people who have seen the published content.
This includes those who interact with it and those who don't, those who like it and those who don't. So it's a very important metric to measure, but understanding its meaning for strategies.
Events in Twitter Analytics
Certainly, this is a very useful section for designing marketing strategies for any brand.
In this segment it is possible to visualize the number of tweets related to important events around the world.
These events can be sports games, festivals, concerts, awards ceremonies, among many other things that attract the attention of the masses.
What Twitter Analytics does in this regard is to use filters and measure the influence of that event to carry out actions that take advantage of this digital wave.
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Twitter Cards
Twitter Cards are a shortcut to the website that brands use to generate more traffic.
Twitter Analytics makes it easy to track the performance of these letters to recognize the most effective posts for driving users to a specific page.
Clicks on a link
Link clicks are basically the number of times users are redirected from a link in a tweet or card to a site.
