That small white horizontal bar is a gateway to america cell phone number list a global showcase of large, small and medium-sized companies; and the place that yours occupies in this virtual showcase depends 100% on the SEO practices that you apply.
At this point, there is no need to explain what SEO is (or is there?). Although the acronym stands for “search engine optimization”, we could take the liberty of translating it as “Google position optimization”. We have to focus our efforts; we cannot cover all the search engines that exist, and luckily, Google’s market share in our country is currently around 90-96%, so it is very likely that this is where your customers are looking for your products or services.
Any company that wants to stand out and be at the forefront of this virtual showcase must take into account the inseparable algorithm of the famous search engine. This algorithm undergoes changes practically every day, an average of 500 per year, with the aim of showing the most relevant results for each user.
In addition, a few times a year Google releases some very significant change that can imply great variations in the positioning rankings, this is what is known as 'Google Core Update', four words that make many companies sweat cold. But don't worry, the search engine makes these adjustments to improve the user experience, so, if your focus is the customer and you put your efforts into connecting with them and making it easy for them, combining intuition and an inbound marketing strategy, you will climb positions in the search results screen, adapting without problem to the seasonal changes marked by the king of the Internet.
