What is an SMTP and how is it different from an ESP?
Posted: Sun Dec 15, 2024 5:56 am
Simple Mail Transfer Protocol (SMTP) is similar to ESP in that it makes it easier to send and receive email. SMTP is the Internet standard for sending email and helps ensure that your emails are delivered.
So what is the difference between an SMTP and an ESP? Well, an SMTP is an application and an ESP is a service provider. An ESP is a hosted solution that also offers a suite of email marketing services, i.e. email creation, testing, sending, reporting, and contact management/segmentation.
SMTPs, on the brazil business fax list other hand, offer servers that promise to maximize email delivery. SMTPs deal explicitly with sending emails and do not offer the email marketing services that ESPs do . ESPs are an all-in-one solution, as SMTPs only focus on one specific area of email marketing: sending and receiving emails.
Factors to consider when choosing an ESP
Not all email service providers are built the same – their core functionalities may be identical, but the features and possibilities they offer businesses differ greatly from one to the next. That’s why you need to consider different qualities when choosing the best ESP for your business. Here are some of the key factors to make the right choice:
Usability
The ESP you choose should be easy to use. Keep in mind that ease of use is relative – if you’re just starting out, look for the most beginner-friendly ESP. For example, with Benchmark Email you’ll get a drag-and-drop editor and pre-designed templates to help you create engaging emails easily.
So what is the difference between an SMTP and an ESP? Well, an SMTP is an application and an ESP is a service provider. An ESP is a hosted solution that also offers a suite of email marketing services, i.e. email creation, testing, sending, reporting, and contact management/segmentation.
SMTPs, on the brazil business fax list other hand, offer servers that promise to maximize email delivery. SMTPs deal explicitly with sending emails and do not offer the email marketing services that ESPs do . ESPs are an all-in-one solution, as SMTPs only focus on one specific area of email marketing: sending and receiving emails.
Factors to consider when choosing an ESP
Not all email service providers are built the same – their core functionalities may be identical, but the features and possibilities they offer businesses differ greatly from one to the next. That’s why you need to consider different qualities when choosing the best ESP for your business. Here are some of the key factors to make the right choice:
Usability
The ESP you choose should be easy to use. Keep in mind that ease of use is relative – if you’re just starting out, look for the most beginner-friendly ESP. For example, with Benchmark Email you’ll get a drag-and-drop editor and pre-designed templates to help you create engaging emails easily.