Likewise, it can be associated with all those elements that help us provide better service to our customers. And, in this sense, digital strategies have a great weight.
But, not to get ahead of ourselves, how about we delve into its oman phone number data definition? Let's see what a distribution channel is and what types exist today.
1 What is a distribution channel?
2 Types of distribution channels of a company
2.1 1) Direct and indirect distribution channels
2.1.1 Direct channels
2.1.2 Indirect channels
2.2 2) Distribution channels based on the business sector
2.3 3) Distribution channels in digital marketing
2.4 4) Distribution channels based on technology
3 How to know which is the best distribution channel?
3.1 Product type
3.2 Added value
3.3 Speed
3.4 Compatibility
4 Examples of distribution channels
What is a distribution channel?
As its name suggests, a distribution channel is the means through which something is distributed. In this case, we are talking about the distribution of products and services, although it is usually a concept more closely linked to the former.
According to Stern and El-Ansary, distribution channels are all those functions and organizations that actively participate in making a product or service available to the end customer.
These channels are those that transport products from the manufacturer's facilities to the final consumer. However, they should not be confused with transport companies that, for example, deliver orders that may be placed in an e-commerce. Furthermore, distribution channels are made up of:
● Producers – Agents that manufacture the product.
● Wholesalers – Those who distribute to businesses.
● Retailers – Those who bring the product to the final consumer.
A company's distribution channels have a positive influence on its sales. They enable a particular product to have a wider reach.
An effective distribution channel makes it possible for a given product or service to reach a greater number of customers.
Types of distribution channels of a company
Types of distribution channels of a company
As you can imagine, not all distribution channels are the same. There are several types and even several classifications. Below we will look at the following:
