1 – Use of chatbots and new artificial intelligence tools
Chatbots are becoming increasingly sophisticated and capable of answering not only simple questions, but also interacting in a very human-like way. They tend to elevate the sales and consumer experience to another level.
By reacting dynamically and interactively to customer demands, chatbots vp compliance email lists equipped with increasingly greater intelligence and learning capacity are now able to present quotes and even negotiate and close sales of products and services without the need for human interference on the part of the company.
Used not only on institutional websites, but also on social media, these tools can expand the scope of action of companies. They can offer their potential customers products and services focused on their individual needs.
If performing a similar task was previously basically unthinkable even for a gigantic army of salespeople, with artificial intelligence tools this is not only possible but also done more efficiently and effectively. In addition to selling products and services, these chatbots can simultaneously collect and analyze a series of data. These data relate to consumer habits and the shopping experience. The information will serve as a parameter to improve future services.
2 – AR and VR: new realities for digital marketing in 2019
AR (Augmented Reality) and VR (Virtual Reality) are perhaps the technologies whose dissemination is most awaited not only by digital marketing content products, but mainly by consumers and users of these new tools and platforms.
After the extraordinary and overwhelming Pokémon Go craze , a game that was perhaps many people's first contact with the new possibilities and experiences created by augmented reality, the expectation for new and innovative products is immense.
The launch of products such as virtual reality glasses with processors and, consequently, increasingly affordable prices, also shows that new “realities” will prevail both in 2019 and in the following years.
Thinking about innovative product and content strategies and seeking to master these new tools are, therefore, new challenges that are imposed on all companies and people interested in achieving success with digital marketing.
3 – Exponential growth of video content
Whether due to ease of production, editing, availability or access, the fact is that content in video format tends to grow not only in 2019, but also in the coming years.
According to projections from IT company Cisco , the expectation is that by 2022 video data traffic will represent 82% of all network traffic.
And to keep up with this trend, marketing content producers need to be prepared to produce new and better video content. They will need to be able to engage consumers and customers in their campaigns.
And the formats can be varied, from highly produced videos to simpler and more direct live broadcasts , carried out by major public figures and celebrities or even by digital influencers with good reach in a specific market niche.
According to research carried out by the company Wyzowl.com , which develops explanatory videos for the web, when text content and video content are available simultaneously on the same website , 72% of users prefer video to text to obtain information about products and services.
4 – Audio content and voice search engines are becoming increasingly relevant
In times when time is a commodity that seems increasingly scarce and valuable, the search for tools and strategies capable of optimizing the completion of tasks almost sounds like music to us. And that's exactly what it is: music, audio, sound, in its most diverse forms!
Thinking about innovative content developed to fill this pent-up demand is perhaps one of the most challenging and also most interesting tasks for digital marketing companies and developers.
