Strategic marketing: what it is, benefits, techniques and examples
Posted: Sun Dec 15, 2024 6:35 am
Marketing, in its principles, is a simple thing. It basically consists of the success of a business through the satisfaction of the needs of its customers .
But just because its basic principle is simple doesn't mean that its development and implementation are also simple. In marketing - and, in general, in a business - there are different factors involved (competition, changes in consumption patterns, technological innovation, etc.) that make it complex.
And this is where strategic marketing comes into play . What is it? france phone number data What are its benefits? How is it developed? What tools and techniques does it use?
These and other questions are answered below at Mailrelay .
1 What is Strategic Marketing?
2 Characteristics of Strategic Marketing
3 Differences between Strategic and Operational Marketing
4 Benefits of Strategic Marketing in your company
5 Elements of Strategic Marketing: Step-by-Step Development Phases
5.1 1) Strategic marketing analysis
5.2 2) Formulation of strategic marketing
5.3 3) Implementation of strategic marketing
6 Strategic Marketing Tools
6.1 SWOT Analysis
6.2 Positioning map
6.3 Marketing mix
6.4 KPI and ROI
6.5 Other strategic marketing tools
7 Examples of Strategic Marketing
7.1 Sainsbury’s
7.2 Reebok
7.3 The Copenhagen Institute and Danske Bank
8 A few final words on strategic marketing
What is Strategic Marketing?
A strategy is a plan detailing all the actions to achieve an objective. Well, that is what the concept of strategic marketing is based on: planning, implementing actions and evaluating the results.
As a definition we will say:
Strategic marketing is long-term planning that seeks to develop strategies to obtain sustainable competitive advantages. It focuses on analyzing the environment, identifying opportunities and differentiating the company to achieve lasting growth.
But strategic marketing means much more. It is also a vision, or a mindset, of marketing based on the long term, with a vision of the future, and with an integrative approach that is consistent with the company's overall objectives.
Too abstract? Another way to understand it is to ask the four questions of José Luis Munuera and Ana Isabel Rodríguez, in their classic Strategic Marketing (1998):
What are my customers' needs and desires?
How does my competition do it?
What is my potential as a company?
How can I do better than my competition?
Strategic marketing , therefore, is not limited to the design of campaigns or the implementation of short-term strategies. As we will see, it involves all the objectives, resources and processes of a business.
Characteristics of Strategic Marketing
Strategic marketing focuses on long-term planning and analysis to create sustainable competitive advantages that ensure the growth and success of the company. These are its main characteristics:
Long-term focus : It is oriented towards achieving long-term goals, seeking to develop advantages that keep the company sustainably competitive.
Environmental analysis : Conduct a detailed study of the external environment (competition, market, trends) and the internal environment (resources, capabilities) to identify opportunities and threats.
Market segmentation : Divides the market into groups of consumers with similar characteristics and needs, allowing for a more specific and effective approach.
Positioning : Define how you want customers to perceive the brand or product compared to the competition, achieving clear differentiation.
Defining clear objectives : Establish concrete goals, aligned with the company's mission, that guide marketing decisions and actions toward sustainable growth.
Identification of opportunities : Focuses on discovering new opportunities for growth and expansion within the market.
Choosing competitive strategies : Develop strategies such as cost leadership, differentiation or focusing on specific niches to compete effectively.
Developing competitive advantage : Seeks to create advantages that are difficult to imitate, such as innovation, quality or superior customer service.
Planning and monitoring : Includes detailed planning of actions and constant monitoring to adjust strategies based on the results obtained.
Adaptability : Allows flexibility to adjust strategies to changes in the environment or consumer preferences.
But just because its basic principle is simple doesn't mean that its development and implementation are also simple. In marketing - and, in general, in a business - there are different factors involved (competition, changes in consumption patterns, technological innovation, etc.) that make it complex.
And this is where strategic marketing comes into play . What is it? france phone number data What are its benefits? How is it developed? What tools and techniques does it use?
These and other questions are answered below at Mailrelay .
1 What is Strategic Marketing?
2 Characteristics of Strategic Marketing
3 Differences between Strategic and Operational Marketing
4 Benefits of Strategic Marketing in your company
5 Elements of Strategic Marketing: Step-by-Step Development Phases
5.1 1) Strategic marketing analysis
5.2 2) Formulation of strategic marketing
5.3 3) Implementation of strategic marketing
6 Strategic Marketing Tools
6.1 SWOT Analysis
6.2 Positioning map
6.3 Marketing mix
6.4 KPI and ROI
6.5 Other strategic marketing tools
7 Examples of Strategic Marketing
7.1 Sainsbury’s
7.2 Reebok
7.3 The Copenhagen Institute and Danske Bank
8 A few final words on strategic marketing
What is Strategic Marketing?
A strategy is a plan detailing all the actions to achieve an objective. Well, that is what the concept of strategic marketing is based on: planning, implementing actions and evaluating the results.
As a definition we will say:
Strategic marketing is long-term planning that seeks to develop strategies to obtain sustainable competitive advantages. It focuses on analyzing the environment, identifying opportunities and differentiating the company to achieve lasting growth.
But strategic marketing means much more. It is also a vision, or a mindset, of marketing based on the long term, with a vision of the future, and with an integrative approach that is consistent with the company's overall objectives.
Too abstract? Another way to understand it is to ask the four questions of José Luis Munuera and Ana Isabel Rodríguez, in their classic Strategic Marketing (1998):
What are my customers' needs and desires?
How does my competition do it?
What is my potential as a company?
How can I do better than my competition?
Strategic marketing , therefore, is not limited to the design of campaigns or the implementation of short-term strategies. As we will see, it involves all the objectives, resources and processes of a business.
Characteristics of Strategic Marketing
Strategic marketing focuses on long-term planning and analysis to create sustainable competitive advantages that ensure the growth and success of the company. These are its main characteristics:
Long-term focus : It is oriented towards achieving long-term goals, seeking to develop advantages that keep the company sustainably competitive.
Environmental analysis : Conduct a detailed study of the external environment (competition, market, trends) and the internal environment (resources, capabilities) to identify opportunities and threats.
Market segmentation : Divides the market into groups of consumers with similar characteristics and needs, allowing for a more specific and effective approach.
Positioning : Define how you want customers to perceive the brand or product compared to the competition, achieving clear differentiation.
Defining clear objectives : Establish concrete goals, aligned with the company's mission, that guide marketing decisions and actions toward sustainable growth.
Identification of opportunities : Focuses on discovering new opportunities for growth and expansion within the market.
Choosing competitive strategies : Develop strategies such as cost leadership, differentiation or focusing on specific niches to compete effectively.
Developing competitive advantage : Seeks to create advantages that are difficult to imitate, such as innovation, quality or superior customer service.
Planning and monitoring : Includes detailed planning of actions and constant monitoring to adjust strategies based on the results obtained.
Adaptability : Allows flexibility to adjust strategies to changes in the environment or consumer preferences.