Examples of general objectives
Following the formulas for writing a general objective, some examples could be:
Increase the percentage of sales by 15% in the Latin American market within a period of three months.
Achieve 30% more conversions on digital channels within two months.
Become a benchmark in the sector in the Central American region within 6 months.
Later we will see a specific case to apply an example of general and specific objectives in a project.
How to Write Specific Objectives
A specific objective must begin with an infinitive verb and be:
Concrete: must propose real and detailed actions.
Measurable: because it must include canada telegram data instruments to be able to evaluate progress.
Achievable: When formulating it, you must consider its scope. It must be consistent with your current resources and strategies.
Relevant: Remember that the specific objectives of a project must be important in the journey towards the general objective. If they are not aligned and oriented towards the final goal, they will be a burden.
Limited in time: in order to be measurable and to truly serve the purpose of the project, specific objectives must fit into a time frame.
The image shows people defining the general and specific objectives of a company.
One of the most important elements for general and specific objectives are verbs.
Verbs for objectives
Verbs for writing general and specific objectives
When writing project objectives, the choice of verbs is a crucial element. These should clearly reflect what is intended to be achieved. They are generally divided into two categories: action verbs , appropriate for specific objectives, and verbs denoting a desired state , more useful for general objectives.
Specific objectives are about concrete and measurable actions. The verbs we use here should convey a clear and direct action. Some examples of action verbs we can use are:
On the other hand, general objectives focus on the state we want to achieve with our project. For example, if the general objective of a project is to increase sales, we could use the verb “increase”: “Increase sales by 20% over the next year.”
Here are some verbs you could use when writing general objectives.
