What will be the SEO trends for 2021?

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Every year, new trends emerge that can help us optimize search engines efficiently and obtain the desired results. Artificial Intelligence is gaining ground Artificial Intelligence has changed the way we interact with online content . As you may already know, this is based on machine learning, that is, based on a user's searches. The search engine itself has the ability to know the interests and needs of a user and show them related content,

even if they have not searched for it directly. In this sense, the creation of content related to the same topic or based on the same keywords will be essential, so that Google's algorithm based netherlands telegram data on Artificial Intelligence, RankBrain, considers it related content and shows it to the relevant users . A way to generate a need in the user so that they end up acquiring a product or service.



Keep voice searches in mind The emergence of Alexa, Google Assistant, Siri, etc., as home assistants to perform actions using voice, have increased voice searches . So much so that it is speculated that by 2022, 55% of households will have a voice assistant. To do this, it is important that you take these voice searches into account in your SEO. Instead of focusing on short keywords (short tail), you should focus on long ones (long tail) .