Today, we shop online on various devices – computers, tablets, smartphones. For this reason, the responsiveness of an online store, i.e. its adjustment to different screen resolutions, is an absolute must .
A store that looks good on every device gains users' trust uae mobile number database and improves their shopping experience. In addition, Google promotes online stores that are optimized for mobile devices, which affects the website's positioning.
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2. Easy and fast purchasing process
An overly complicated purchase process can put off customers who abandon their carts before finalizing the transaction. That's why it's worth making the purchase process as simple and quick as possible.
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It should consist of several intuitive steps: from adding products to the cart, through the order form, to finalizing payment. The option of guest purchases, i.e. without the need to create an account, also makes the decision to buy easier.
3. External integrations: secure and fast online payments
Transaction security is an absolute priority in online commerce. Customers need to be sure that their personal data and payment information are protected.
That is why it is important for the store to offer popular, trusted methods, fast online payments, such as online transfers, credit cards, PayPal or mobile payments. It is also worth investing in an SSL certificate , which provides data encryption, increasing the level of security.
