However, the first test of this method will come in March 2021

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To put it one step at a time, the Federated Learning of Cohorts (FLoC) method groups large groups of people together so that individuals cannot be identified in the crowd, for example by their names . That is why browser history must also be protected by internal processing on the device. Google sees this method as an alternative to protecting third-party data without the need for cookies.

But how effective is this method? The result will depend on the clustering algorithm and the type of target group. , so we will have to wait and see how it works and if it really is a good alternative . What test poland telegram data will be held in 2021? One of the tests that will be carried out in 2021 to find the best alternative to cookies is the creation of the target group with FLEDGE. A system that will allow marketers to create relevant target groups without third-party cookies using a different principle from the privacy sandbox, called PLUMAR.



This is intended to help store information about individual campaign bids and budgets via a secure server. Companies that wish to do so can participate in the test via the API. The aim of this test is to demonstrate that it is possible to create target groups while complying with the GDPR and protecting their data.