Who heads marketing at Zilveren Kruis?
Posted: Sun Dec 15, 2024 7:04 am
Grow your subscription revenue model (fast)
Is there an 'ideal' outcome for LTV/CAC? Some argue that this value should be somewhere between 3 and 5. The idea is that a ratio that is too low means that your profitability is under pressure. Just think: a ratio of 0.5 means that you spend 2 times more on acquisition costs than you ultimately earn back from a customer.
How Zilveren Kruis innovates with marketing + 3 practical strategies [podcast]
Want free tips and prompts to write converting texts with AI tools? Download whitepaper
Everyone has one. It is mandatory. And you only have one moment a year to switch. Of course, I am talking about your health insurance. For health insurers, it is all about that one moment. How do you build an annual plan and strategy? What do you do next to that moment? In this HelloMasters Podcast you will learn about the marketing of Zilveren Kruis. Full of practical tips!
The largest health insurer in the Netherlands, Zilveren Kruis, insures 4.8 million Dutch people. They are part of Achmea and they not only insure care, but are increasingly active in health.
Meet Roel van der Heijden. The Senior Manager israel telegram data Brand & Marketing of Zilveren Kruis. He has been working in the insurance industry for 13 years. As marketing boss he leads a team of over 70 people.
Also read: Exact's marketing strategy: investing in teams, the community & events
Do they only pop in Q3 and Q4 for that one switch moment? Certainly not. At Zilveren Kruis they are continuously present. As a service, they are also there for you outside the switch moment. In the podcast, Roel talks about all kinds of services that his team develops. For example, they build technology for vitality programs and keep entrepreneurs healthy.
In this HelloMasters Podcast
increasingly on the radar of more companies. In Q4 of 2020, the reach of this platform doubled to no less than 7.3 million Dutch people. An interesting development and a great opportunity within our borders. But Amazon's greatest opportunities still lie outside the Netherlands. In this article I will tell you why and how to tackle this.
Is there an 'ideal' outcome for LTV/CAC? Some argue that this value should be somewhere between 3 and 5. The idea is that a ratio that is too low means that your profitability is under pressure. Just think: a ratio of 0.5 means that you spend 2 times more on acquisition costs than you ultimately earn back from a customer.
How Zilveren Kruis innovates with marketing + 3 practical strategies [podcast]
Want free tips and prompts to write converting texts with AI tools? Download whitepaper
Everyone has one. It is mandatory. And you only have one moment a year to switch. Of course, I am talking about your health insurance. For health insurers, it is all about that one moment. How do you build an annual plan and strategy? What do you do next to that moment? In this HelloMasters Podcast you will learn about the marketing of Zilveren Kruis. Full of practical tips!
The largest health insurer in the Netherlands, Zilveren Kruis, insures 4.8 million Dutch people. They are part of Achmea and they not only insure care, but are increasingly active in health.
Meet Roel van der Heijden. The Senior Manager israel telegram data Brand & Marketing of Zilveren Kruis. He has been working in the insurance industry for 13 years. As marketing boss he leads a team of over 70 people.
Also read: Exact's marketing strategy: investing in teams, the community & events
Do they only pop in Q3 and Q4 for that one switch moment? Certainly not. At Zilveren Kruis they are continuously present. As a service, they are also there for you outside the switch moment. In the podcast, Roel talks about all kinds of services that his team develops. For example, they build technology for vitality programs and keep entrepreneurs healthy.
In this HelloMasters Podcast
increasingly on the radar of more companies. In Q4 of 2020, the reach of this platform doubled to no less than 7.3 million Dutch people. An interesting development and a great opportunity within our borders. But Amazon's greatest opportunities still lie outside the Netherlands. In this article I will tell you why and how to tackle this.