Google's recent announcement of changes to its cookie policy
Posted: Tue Dec 03, 2024 7:19 am
On the other hand, experts doubt their actual effectiveness at present. The future of cookies is up in the air because a more suitable alternative would be needed to identify users in the current times. Advances in technology have made this tracking system obsolete, among other things, because it is not used to track users, but rather browsers, and because it does not work in the mobile environment. Is there an alternative to cookies ?
Since the release of Google Chrome version 76, users have the option to delete third-party cookies and block tracking, thus preventing their browsing habits from being monitored. and its intention to phase out cookies saudi arabia telegram data completely in 2022 is a clear indicator that the online advertising industry needs a different model for identifiers. Even though the end of cookies is imminent, there is still no sufficiently proven technological solution that can replace them.
This is a major obstacle for the digital advertising industry, which needs to understand user habits in order to plan successful strategies. In this scenario, one solution that many experts propose is the creation of a universal ID. In short, it would be a user identifier that allows anonymous recognition of profiles and that is accessible to any company or digital advertising platform. Only giants like Google, Amazon or Facebook have an ID to identify their users.
Since the release of Google Chrome version 76, users have the option to delete third-party cookies and block tracking, thus preventing their browsing habits from being monitored. and its intention to phase out cookies saudi arabia telegram data completely in 2022 is a clear indicator that the online advertising industry needs a different model for identifiers. Even though the end of cookies is imminent, there is still no sufficiently proven technological solution that can replace them.
This is a major obstacle for the digital advertising industry, which needs to understand user habits in order to plan successful strategies. In this scenario, one solution that many experts propose is the creation of a universal ID. In short, it would be a user identifier that allows anonymous recognition of profiles and that is accessible to any company or digital advertising platform. Only giants like Google, Amazon or Facebook have an ID to identify their users.