This will allow them to contact the new lead as soon as possible. It can shop be via social media, email, or calls. Just remember that speed is your main asset here. Don’t forget to test the formafter all, the only sure way to figure out whether you’ve got a perfect lead generation form or not is testing. It may look great, and it may correspond to all the rules you’ve learned about creating the forms, but the conversion rate is still the same.

It may cause you to wonder what went wrong. But instead of guessing, you can simply test your form. There are thousands of landing page builders out there, and many of them allow creating multiple versions of the page and forms. Serve those versions to your customers and see which of the forms drives the most conversions. There are also paid platforms for you to test your forms that you can use.