Digital transformation power of agencies
Posted: Sun Dec 15, 2024 8:25 am
The field of marketing has already changed rapidly over the past 10 years due to the rise of social media and other information platforms. This trend has been given an extra boost under the pressure of the corona crisis. And if you are in the middle of this dynamic of acceleration, it is sometimes good to zoom out to see the bigger picture. In which direction is the field of marketing heading and what are the important focal points in the coming years?
In this article, we will climb into the proverbial helicopter and give our vision on the development of the field of (online) marketing. Will you fly with us for a moment?
1. The evolution of the marketer
What has the evolution of the marketer looked like so far and how can you extend this development into the future?
Evolution of the role of marketer
You can clearly see above that the development of the role of the (online) marketer has accelerated since 2010. Together with the speed at which the coverage of broadband internet has developed, actually. Within a period of 5 years, a good digital marketer became someone who can think data-driven and can quickly acquire new tools and skills.
Between 2015 and 2020, that role has grown again among progressive agencies to ' growth hacker ' and now the term 'growth consultant' covers the load much better. The need for people who can translate business objectives into an online strategy has increased enormously.
And this role is also developing rapidly. We expect that the need for strategic knowledge and facilitation power in digital change processes will increase enormously from the client side in the coming years. This means that agencies must increasingly move towards a role in which they facilitate change and help clients realize business objectives at the process level.
In the coming years, education and process guidance philippines telegram data will become an increasingly important part of the service range of agencies. It is not without reason that more and more digital clubs are being acquired by parties that traditionally dominated the consultancy market. Agencies often already have digital transformation power in their DNA.
The past five years have seen a huge shift. This is not driven by the growth of platforms, data and available tools, but is fueled by the changing 'need for help' of companies. The digital marketer has already had to make a transformation to growth consultant. More and more companies no longer want (digital) marketing to be purely invested in an agency. They want to get 'behind the wheel' themselves. Whereby an agency increasingly has to take on the role of 'driving instructor'.
ROAS central in marketing
Where marketing used to be 'just a budget' for companies and had to be used to create as much excitement as possible, the question now is what every invested euro has yielded. In reach, engagement, traffic or turnover. Better known to the seasoned marketer as ROAS (Return On Ad Spend). However, companies need help in correctly interpreting and analyzing the platforms, tools and systems used.
This means that agencies increasingly need to move towards a role in which they facilitate and coach on the content. Instead of doing the execution of this 100% themselves. After all, companies have the need to want to 'understand everything themselves' since (digital) marketing is becoming a core process within their organization. Agencies will increasingly need to teach used methodologies and best practices to clients.
In this article, we will climb into the proverbial helicopter and give our vision on the development of the field of (online) marketing. Will you fly with us for a moment?
1. The evolution of the marketer
What has the evolution of the marketer looked like so far and how can you extend this development into the future?
Evolution of the role of marketer
You can clearly see above that the development of the role of the (online) marketer has accelerated since 2010. Together with the speed at which the coverage of broadband internet has developed, actually. Within a period of 5 years, a good digital marketer became someone who can think data-driven and can quickly acquire new tools and skills.
Between 2015 and 2020, that role has grown again among progressive agencies to ' growth hacker ' and now the term 'growth consultant' covers the load much better. The need for people who can translate business objectives into an online strategy has increased enormously.
And this role is also developing rapidly. We expect that the need for strategic knowledge and facilitation power in digital change processes will increase enormously from the client side in the coming years. This means that agencies must increasingly move towards a role in which they facilitate change and help clients realize business objectives at the process level.
In the coming years, education and process guidance philippines telegram data will become an increasingly important part of the service range of agencies. It is not without reason that more and more digital clubs are being acquired by parties that traditionally dominated the consultancy market. Agencies often already have digital transformation power in their DNA.
The past five years have seen a huge shift. This is not driven by the growth of platforms, data and available tools, but is fueled by the changing 'need for help' of companies. The digital marketer has already had to make a transformation to growth consultant. More and more companies no longer want (digital) marketing to be purely invested in an agency. They want to get 'behind the wheel' themselves. Whereby an agency increasingly has to take on the role of 'driving instructor'.
ROAS central in marketing
Where marketing used to be 'just a budget' for companies and had to be used to create as much excitement as possible, the question now is what every invested euro has yielded. In reach, engagement, traffic or turnover. Better known to the seasoned marketer as ROAS (Return On Ad Spend). However, companies need help in correctly interpreting and analyzing the platforms, tools and systems used.
This means that agencies increasingly need to move towards a role in which they facilitate and coach on the content. Instead of doing the execution of this 100% themselves. After all, companies have the need to want to 'understand everything themselves' since (digital) marketing is becoming a core process within their organization. Agencies will increasingly need to teach used methodologies and best practices to clients.