For the analysis, I took queries from Google Webmaster (Search Console) for the year and compared the positions of the queries and their traffic.
And compared the results data in Ahrefs.
More than 15,000 .
The most qualitative in SEO are branded queries. CTR for phone number database uk branded queries can vary from 25% to 62%, and this type of queries can generate up to 40% of all website traffic.
CTR for product queries varies greatly depending on the business niche. At the same time, product queries with an article number, the exact model name, have the highest CTR. For example, without a model name, the CTR was 6.98%, while with product model names it reached 17%.
Information queries with the words “How”, “What”, “Where” give a higher CTR – from 6.9% to 27%.
A very high CTR still gives promotion for geo-dependent queries: CTR for queries specifying the city is usually 17-19%, which is almost two to three times higher than expected, while without mentioning the city, the CTR is much lower. This, of course, applies to queries where the locality of the business is important.
Numbers in queries have a dramatic effect on promotion. The presence of a year in queries increased CTR by 10 times.
Queries with the word “Review” have a higher CTR than similar queries without this word – you can collect up to 16.35% CTR due to content focused on reviews.
Articles written using the thin content strategy receive TOP3 queries in a very short time, and, accordingly, a very high CTR. Thus, the article we wrote using thin content had a CTR of 25% during the first three months.
How to Increase Google CTR in 2024
What is CTR in search? This is the ratio of impressions to clicks when a user queries a search string.
I conducted this research for Google, so we will assume further in the text that Yandex is not mentioned, and only Google is meant.
CTR in search follows the following curve:
CTR в поиске
This study is published online by AdvancedWebRanking .
We see that the most “delicious” CTR is for the top three and more or less holds for 6-7 places. Then it goes down.
In my previous research I focused on the analysis of CTR in search and its degeneration.
And then I came to a disappointing conclusion: not all keywords are suitable for promotion.
Have you heard this somewhere? Yes, of course, in contextual advertising.
I do a lot of contextual advertising and often tell my clients: “You don’t pay me for leads . You pay Google and Yandex to show you on queries. Choose queries wisely.”
Not all keywords are suitable for context.
Everyone knows that the words that go into the primary sales funnel will only drain your budget.
Only direct, commercial ones are needed.
Everyone does it. And the market is overheating. The cost per click is rising, the CTR is falling.
The same is true for organics. I suspected that some keywords are simply not suitable for organics and there is no need to promote them.
In this study, I will focus on the most interesting types of keywords for website promotion that give the best CTR for search.
