Content Marketing Webinar
Posted: Sun Dec 15, 2024 8:59 am
At TED, we've been doing this since 2006. We were already organizing cool physical events with a virtual environment. This strengthened the physical events on the one hand, and made the event accessible to the many visitors who couldn't be there on the other. At some TED events in the Netherlands, we had 20 times as many registrations as seats.
Research shows not only that 96% of event organizers expect physical events to largely return. It also shows that 55% feel empowered by all the learnings of the past year to organize even more events.
Also read: The checklist for a successful online event
Step up the event game: 6 tips
The show will go on , but with some major changes. All organizations have seen what is possible online in the past year. And I even hear from several customers that they will not return to the 'old normal' because of this. Large companies indicate that they will fly significantly less post-corona and major research by AdWeek shows that 50% of consumers also expect to attend far fewer events. Not only the sustainable and cost aspect of traveling plays a role in this, but also the continuing fear of large groups of people.
1. Hybrid 2.0
The standard idea of ​​furnishing a space and sending out a Zoom link for a single stream of speakers really needs to be rethought. How do you achieve the desired results? By creating a stimulating, mexico telegram data hybrid experience that constantly motivates the audience to be involved. Quality over quantity and speed, in which the customer is truly central again and we work from his or her wishes and motivations.
2. The big TV show
We have all become massively tired of Zoom , but in the meantime we are also playing Netflix. The lesson I have learned in the past year in organizing hybrid events is to really see the whole thing as one big TV show. People are quickly clicked away and the competition is cutthroat, so spend the budget you save on location and catering on the technology. This really makes the difference for the visitor and their experience.
3. Digital event manager
Organizing online events 'on the side' is really out of the question in 2021. In addition to fully committing to the right technology, it is also a must to fully commit someone to the hybrid experience and involvement. Not only because of the many new challenges that hybrid events bring with them for the organization (such as completely redesigning the customer journey, ensuring constant interaction, a great experience and good networking opportunities), but also because of the completely different demand and customer journey of the visitor.
Research shows not only that 96% of event organizers expect physical events to largely return. It also shows that 55% feel empowered by all the learnings of the past year to organize even more events.
Also read: The checklist for a successful online event
Step up the event game: 6 tips
The show will go on , but with some major changes. All organizations have seen what is possible online in the past year. And I even hear from several customers that they will not return to the 'old normal' because of this. Large companies indicate that they will fly significantly less post-corona and major research by AdWeek shows that 50% of consumers also expect to attend far fewer events. Not only the sustainable and cost aspect of traveling plays a role in this, but also the continuing fear of large groups of people.
1. Hybrid 2.0
The standard idea of ​​furnishing a space and sending out a Zoom link for a single stream of speakers really needs to be rethought. How do you achieve the desired results? By creating a stimulating, mexico telegram data hybrid experience that constantly motivates the audience to be involved. Quality over quantity and speed, in which the customer is truly central again and we work from his or her wishes and motivations.
2. The big TV show
We have all become massively tired of Zoom , but in the meantime we are also playing Netflix. The lesson I have learned in the past year in organizing hybrid events is to really see the whole thing as one big TV show. People are quickly clicked away and the competition is cutthroat, so spend the budget you save on location and catering on the technology. This really makes the difference for the visitor and their experience.
3. Digital event manager
Organizing online events 'on the side' is really out of the question in 2021. In addition to fully committing to the right technology, it is also a must to fully commit someone to the hybrid experience and involvement. Not only because of the many new challenges that hybrid events bring with them for the organization (such as completely redesigning the customer journey, ensuring constant interaction, a great experience and good networking opportunities), but also because of the completely different demand and customer journey of the visitor.