ComExplorer highlights that what most impressed him about Hubspot was the level of technical support he received to properly manage its software. In other words, the Customer Centric Approach strategy of this software focuses on Customer Success.
Hubspot understood that marketing in the online environment is complicated; certainly, the industry gives you the tools you need, but working separately makes measuring and analyzing marketing actions more complicated.
Therefore, it created a perfect solution: an all-in-one software to improve the impact of marketing and sales strategies, thus maximizing business profitability.
Koetz Advocacy
It is a law firm in Brazil with two offices that began investing in digital marketing in 2011, but over time understood that customer-centric marketing is the best option.
He began to create legal content written by lawyers from his firm using petroleum manufacturers email lists simple language and without legal jargon, and focused on social security. They understood that the key to a successful marketing strategy is to focus on the needs of potential clients and customers.
Therefore, they started creating content to differentiate themselves in the market and to get closer to their target audience.
Remember that a strategy based on the Customer Centric Approach must be applied in all stages of the Buyer Journey , mainly because the purchasing experience begins from the first touch with the leads.
; that is, we have always made the effort to meet the needs of our clients and we have created strategies to try to retain them.
However, this customer-centric strategy suggests an improved version: dedicating our efforts to the most profitable customers, those who have been with us for a long time and despite that, do not consider leaving us.
You probably have these types of clients in your database; segment them and start generating actions that put them on the throne, that make them your priority, and also make sure that they feel it.
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