Media Coverage – PM Career Characterized by Spikes

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Monira96
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Joined: Sun Dec 15, 2024 9:08 am

Media Coverage – PM Career Characterized by Spikes

Post by Monira96 »

Spikes in mentions usually happen when the keyword you’re tracking has more mentions than usual (typically when there is significant news, a very positive or negative event, or something that is out of the framework of usual business). And there were many in Liz Truss’ 44 days in service.

Read Four Crisis Management Steps to Take to Stop a Disaster

mentions of liz truss by source in mediatoolkit
Mentions of Liz Truss by source – the highest number baza de date cu numere de telefon of mentions present on websites; source: Determ
As displayed on the graph, the biggest spikes in the number of mentions happened when she took office on September 6th and when she left on October 20th. But this is just the tip of the spikey iceberg.

Liz Truss was appointed after winning against Rishi Sunak, with a comfortable advantage of almost 20,000 votes. After a rather quiet start, marked by the mourning period because of the Queen’s death just 2 days after Truss got appointed, the mid of September got the ball of negativity rolling.

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Read Everything you Need to Know About Political PR

What do these spikes mean? (timeline of a political disaster)
September 23rd
Truss’ chancellor, Finance minister Kwasi Kwarteng announces his big growth plan, the so-called mini-budget. This plan was supposed to cut taxes immensely with the initiative to fund all measures through borrowing. This provoked a massive reaction in the markets, pushing the pound to a historic low compared to the US dollar.

From September 26th
The pound keeps plunging, the markets are still in turmoil, and the Bank of England is forced to intervene in order to keep the UK financial stability on 28th September.
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