CNN.
Google.
TEDx.
This methodology turns out to be truly inspiring, as it is an art to identify which one is the most suitable for developing and positioning your brand.
You just have to recognize which one best fits the feeling you want to convey and which one could make you connect better with your target audience . Also think about your competition, and if you can identify any of these archetypes in them.
Brand personalities have been around for a long time and have evolved over canadian colleges universities email list time. You've probably identified many of the most notable brand personalities in the most successful brands out there.
It's impressive when you see that these really do cause an undeniable effect on the target audience and a unique connection.
The thing is, you can't just wake up on a Monday and decide what personality you want your company to have for that day, nor can you simply adopt whatever archetype is in fashion .
Archetypes don't work this way, and they're not the solution to your branding problems. They're meant to help you build a structure that will support your brand's identity and values.
So when choosing one, that, just like with human beings, once that personality is implemented, it will always accompany your brand.
It is up to you to make the choice based on the right reasons and with a view to working hard at it in search of the best results.
Your company and the archetypes can become a truly successful duo. Just be encouraged to discover which one is yours and develop that brand personality that will lead you on the right path to achieving your goals.
You will soon discover that the secret of modern marketing is to make emotions your greatest ally.
