Problem solving and crisis communication
Posted: Sun Dec 15, 2024 9:35 am
Probably the most challenging part of political PR is crisis communication. And since there’s nothing that corresponds to a sports discipline better during a political campiagn than digging the dirt on your opponents, a crisis is something you can expect every day. As the key communicator in these situations, it is essential to be able to step back, analyze the situation and the potential damage, be as transparent as you can be and stick to the messaging present throughout the whole campaign. It is necessary to try to repair the damage in a manner that will show honesty.
Read Tracking Political Campaigns: Analysis brazil phone number whatsapp of American Midterms
negative-sentiment-herschel-walker-political-campaign-checklist
Online mentions of the Pro-Life Conservative US Senate candidate Herschel Walker; the spike in negative mentions happened when the media found out that he paid for his ex-girlfriend’s abortion; source: Determ
Through a media monitoring tool you can learn a lot about how other candidates handle crises, observe the reactions and maybe use that as in inspiration for your own crisis communciation plan.
Create campaign messages that appeal to voters
When you start a political PR campaign, one thing needs to be very clear – the messages that will be drawn throughout the whole campaign and on all channels.
Drafting the right campaign messages starts from understanding your voters. So the first step when you start to think about campaign messaging is to learn as much as you can about the democratic majority. This includes their demographical data, lifestyle, their issues and interests, pain points and concerns.
Why the trouble?
Because the decision-making process of every single person is closely connected to their desires and perception. The key is in finding campaign messages that speak to your target audience. And by speak, we mean appeal to the core human needs and values.
Much like Obama did during his presidential campaign. He debuted his “Yes We Can” in 2008 and it resonated with the audience to the fullest. Why did it have such an effect?
It enticed a strong sense of personal responsibility. And by doing so, it served as an inspiration for people to get involved in the whole election process and start creating a change.
Read Tracking Political Campaigns: Analysis brazil phone number whatsapp of American Midterms
negative-sentiment-herschel-walker-political-campaign-checklist
Online mentions of the Pro-Life Conservative US Senate candidate Herschel Walker; the spike in negative mentions happened when the media found out that he paid for his ex-girlfriend’s abortion; source: Determ
Through a media monitoring tool you can learn a lot about how other candidates handle crises, observe the reactions and maybe use that as in inspiration for your own crisis communciation plan.
Create campaign messages that appeal to voters
When you start a political PR campaign, one thing needs to be very clear – the messages that will be drawn throughout the whole campaign and on all channels.
Drafting the right campaign messages starts from understanding your voters. So the first step when you start to think about campaign messaging is to learn as much as you can about the democratic majority. This includes their demographical data, lifestyle, their issues and interests, pain points and concerns.
Why the trouble?
Because the decision-making process of every single person is closely connected to their desires and perception. The key is in finding campaign messages that speak to your target audience. And by speak, we mean appeal to the core human needs and values.
Much like Obama did during his presidential campaign. He debuted his “Yes We Can” in 2008 and it resonated with the audience to the fullest. Why did it have such an effect?
It enticed a strong sense of personal responsibility. And by doing so, it served as an inspiration for people to get involved in the whole election process and start creating a change.