10 strategies for effective targeted lead generationWhen you finally know the cameroon email list 371983 contact leads qualities of your perfect leads, it’s time to start attracting and converting them into customers. The type and number of strategies you choose depend on your resources, industry, business, and ICP.But regardless of how you choose to reach your leads, be sure to align your marketing and sales team efforts and provide your reps with a robust framework.Here is a brief outlook of the tried and true targeted lead generation strategies and tactics for B2B.Nurture brand awarenessBrand awareness does a lot to attract targeted leads both directly and indirectly.
How do you increase brand awareness? With content marketing, specifically – SEO.SEO is a long game, but it is always a rewarding one. It requires collecting and targeting the right keywords with your website content.For example, you can target low-volume keywords with high buying intent, aka bottom-of-the-funnel (BOFU) keywords. Although they don’t bring much traffic, they’re easier to rank for, and the conversions should be higher.Targeting TOFU keywords, in contrast, aren’t designed to bring direct conversions but will deliver traffic and help build up your brand awareness and trustworthiness.Write landing pages that resonateA landing page is a web page dedicated to a specific offering you sell.
