Timing is everything so don’t send out your follow-up email too soon. Choose a day of the week they’re least likely to be busy.
And last, make it easy for the recipient to respond (or act). Don’t send a long-winding email. Keep it short, simple, and concise.
Make sure the call to action is visible. If you want them to visit a site, then make the link visible. Or if you want them to call you, then place your number (and make it clickable for the mobile users).
Get the Timing Right
When you send your emails is important for getting recipients to open them. If you send it at a time when they’re busy, then you risk them pushing off your email until later. And then forgetting all about it.
At this rate, your emails will end up unopened and in the trash.
But how do you know the perfect time to send out your emails? It all comes down to who you’re emailing. Many studies reveal that mid-week is the most effective time to send business emails.
As for the time, late morning tends to get the best result.
However, it’ll require a bit of experimentation to see what works for your target customers. You may find that Friday evenings are the best with your core audience.
It’s also recommended that you send your first follow-up email within 24 hours of speaking with a prospect.
