There are plenty of fantastic social media ad platforms like Facebook ads, Instagram ads, and TikTok ads. But if your goal is to connect with small business owners or key decision-makers at major organizations — especially for B2B campaigns — LinkedIn ads should be your first stop
In this post, we’ll walk you through everything you need to know to start with LinkedIn ads: why you should use them, the different ad types, and expert best practices. Let’s dive in!
LinkedIn has seen explosive growth in recent years and is expected to grow its user base another 22% by 2028. Unlike most social platforms, LinkedIn is focused on our professional lives. And people aren’t just networking and looking for the jobs on the platform — they’re also building personal and company brands.
It's a place where professionals are hanging out and engaging with professionals from other brands — and the brands themselves. That’s why LinkedIn ads are a goldmine for B2B marketing.
Its advanced targeting system lets you zero in on audiences with detailed career and education insights. And you can boost your brand’s visibility quickly by paying for specific actions, like clicks, video views, or impressions.
Case studies on LinkedIn ads are pretty impressive, showing increased reach (40 million social impressions!), higher click-through rates (3% CTR!), and more leads (600+ sales qualified leads!).
Who should use LinkedIn ads?
LinkedIn ads are ideal for reaching a very specific audience — people thinking about work. This makes this ad platform especially useful for B2B brands who are trying to reach business decision-makers. But LinkedIn ads might not be for everyone, so we asked the experts.
AJ Wilcox, host of The LinkedIn Ads Show and founder of B2Linked, highlights LinkedIn’s effectiveness for targeting business professionals, making it a top choice for B2B brands.
He's found that B2B businesses with customer lifetime values (LTV = the the total revenue a business expects to earn from a customer over the entire relationship) of $10K or higher are the best fit for LinkedIn ads.
