The Importance of Omnichannel in an ASO Strategy
Posted: Tue Dec 03, 2024 8:23 am
It is essential to constantly monitor the results of your strategy, and make frequent changes to keywords and images.
It is also very important to invite users to review the application , and to ensure continuous updates to always offer the best experience.
In addition, it is useful to underline that the number of downloads, quantity and quality of reviews and frequency of updates are perhaps the most important elements for climbing the rankings and positioning oneself among the top apps for one's category.
Now let's look at another field of use of ASO, equally important even if it develops outside of app stores. From the latest research on the topic, a good 10% of users discover and then download an app not using a dedicated store, but by doing a search on the browser .
For this reason, it is essential to develop a web page dedicated to the application, which this time follows the dictates of SEO. On this website, it can be useful to carry out analytics intelligence activities, to understand the type of audience that we have managed to attract, and which can also give us important indications regarding the app store, where such activities are not possible.
Another important activity is to create content – such as articles, collaborations, external reviews on vertical platforms – that help to make your application known and therefore downloaded.
In this regard, it is essential to understand that the position in the funnel of a user who reaches a web page dedicated to an app is different from that of a user who reaches the same app in the app stores. In the first case, the germany phone number library user is in a research phase, in which his need is not yet completely clear. In the second, however, it is more likely that the user arrives at an application already knowing it, by hearsay or because he had previously informed himself.
A similar discussion is that regarding the presence of the app on social networks. Maybe not immediately, but once a certain number of daily active users has been reached, it may be smart to decide to open one or more social channels for the community, where users will be invited to highlight their positive experiences with the application.
From what we have said so far, it appears clear that positioning your app in the best possible way is also and above all a question of an omnichannel approach : you cannot in fact think of being successful without going to preside, sooner or later, over all the channels on which your users move.
Conclusions
These are all the useful elements to be able to develop a successful ASO strategy.
It is now up to you to put them into practice to find success with your application. It may seem complex, but if you are coherent and consistent in your proposition, and if you can create an application that lives up to the expectations of your users, then there will be a good chance of success.
However, this does not mean that sometimes you will not need a hand, especially in the more technical points and those related to analytics intelligence: if that is the case, let's talk .
It is also very important to invite users to review the application , and to ensure continuous updates to always offer the best experience.
In addition, it is useful to underline that the number of downloads, quantity and quality of reviews and frequency of updates are perhaps the most important elements for climbing the rankings and positioning oneself among the top apps for one's category.
Now let's look at another field of use of ASO, equally important even if it develops outside of app stores. From the latest research on the topic, a good 10% of users discover and then download an app not using a dedicated store, but by doing a search on the browser .
For this reason, it is essential to develop a web page dedicated to the application, which this time follows the dictates of SEO. On this website, it can be useful to carry out analytics intelligence activities, to understand the type of audience that we have managed to attract, and which can also give us important indications regarding the app store, where such activities are not possible.
Another important activity is to create content – such as articles, collaborations, external reviews on vertical platforms – that help to make your application known and therefore downloaded.
In this regard, it is essential to understand that the position in the funnel of a user who reaches a web page dedicated to an app is different from that of a user who reaches the same app in the app stores. In the first case, the germany phone number library user is in a research phase, in which his need is not yet completely clear. In the second, however, it is more likely that the user arrives at an application already knowing it, by hearsay or because he had previously informed himself.
A similar discussion is that regarding the presence of the app on social networks. Maybe not immediately, but once a certain number of daily active users has been reached, it may be smart to decide to open one or more social channels for the community, where users will be invited to highlight their positive experiences with the application.
From what we have said so far, it appears clear that positioning your app in the best possible way is also and above all a question of an omnichannel approach : you cannot in fact think of being successful without going to preside, sooner or later, over all the channels on which your users move.
Conclusions
These are all the useful elements to be able to develop a successful ASO strategy.
It is now up to you to put them into practice to find success with your application. It may seem complex, but if you are coherent and consistent in your proposition, and if you can create an application that lives up to the expectations of your users, then there will be a good chance of success.
However, this does not mean that sometimes you will not need a hand, especially in the more technical points and those related to analytics intelligence: if that is the case, let's talk .