5 Reasons Why You Should Use TikTok Marketing for Your Business
Posted: Tue Dec 17, 2024 3:31 am
In this article, we'll look at advertising, different types of content, and some of the features that make the platform unique.
TikTok is the best platform for working with influencers
Influencer marketing has been around for a long time and works because it is more like a recommendation from a friend than an advertisement. It inspires trust in the viewer and encourages them to buy.
Influencer marketing on TikTok takes influencer marketing to a whole new level. While Instagram marketing is still effective, the platform is flooded with brands trying to use celebrities and even how to build phone number list micro-influencers for advertising. As a result, there are a growing number of social media users who simply ignore sponsored posts the same way they would any other ad.
TikTok, on the other hand, is a new platform that is much less flooded with ads. Because TikTok has not been widely adopted by businesses, it retains a lot of its own identity.
Additionally, if your products are primarily aimed at a younger audience (13 to 24 years old), TikTok is a perfect fit. A whopping 69% of all TikTok users are between the ages of 13 and 24, 27% are between the ages of 13 and 17, and 42% are between the ages of 18 and 24. So if you’re trying to reach this demographic, TikTok is your best bet.
TikTok ads are a relatively new addition to the platform. TikTok is now a direct competitor to Snapchat and Instagram. Overall, TikTok ads are very similar to other paid social media ads, but there are some quirks that marketers should be aware of.
Paid TikTok advertising is more expensive than advertising on most other social media platforms. While you can run an ad campaign on Facebook or Instagram for as little as $20, the minimum cost to run a TikTok ad campaign for businesses is currently $50, which is certainly down from the $500 minimum previously.
TikTok is the best platform for working with influencers
Influencer marketing has been around for a long time and works because it is more like a recommendation from a friend than an advertisement. It inspires trust in the viewer and encourages them to buy.
Influencer marketing on TikTok takes influencer marketing to a whole new level. While Instagram marketing is still effective, the platform is flooded with brands trying to use celebrities and even how to build phone number list micro-influencers for advertising. As a result, there are a growing number of social media users who simply ignore sponsored posts the same way they would any other ad.
TikTok, on the other hand, is a new platform that is much less flooded with ads. Because TikTok has not been widely adopted by businesses, it retains a lot of its own identity.
Additionally, if your products are primarily aimed at a younger audience (13 to 24 years old), TikTok is a perfect fit. A whopping 69% of all TikTok users are between the ages of 13 and 24, 27% are between the ages of 13 and 17, and 42% are between the ages of 18 and 24. So if you’re trying to reach this demographic, TikTok is your best bet.
TikTok ads are a relatively new addition to the platform. TikTok is now a direct competitor to Snapchat and Instagram. Overall, TikTok ads are very similar to other paid social media ads, but there are some quirks that marketers should be aware of.
Paid TikTok advertising is more expensive than advertising on most other social media platforms. While you can run an ad campaign on Facebook or Instagram for as little as $20, the minimum cost to run a TikTok ad campaign for businesses is currently $50, which is certainly down from the $500 minimum previously.