Email marketing is using email to capture highly engaged email subscribers and potential customers to improve their connection and affinity with your store and brand. The goal is to turn visitors and/or one-time customers into repeat and loyal customers who will come to you first when they need to buy something you offer. Often, your email subscribers become your most loyal customers.
Ecommerce email marketing does not include emails you may send where recipients have not opted in to your email list. For example, if a guest customer receives a receipt from you but does not opt in to receive marketing emails from you, that customer is not necessarily part of your email marketing efforts.
The great thing about email marketing in e-commerce is that it allows you to build long-term relationships through a direct communication channel. And by building relationships, you can turn those relationships into sales. And through those sales, you can earn loyalty.
But why is email marketing so important in eCommerce?
Customer acquisition is becoming more and more expensive for all online businesses. This is true for almost all online categories. But it is especially true for e-commerce companies.
Gone are the days of cheap Facebook and Google ads. Using third-party data has become impossible or really expensive. And in almost every e-commerce category, competition has increased. It’s also become harder to track the effectiveness of specific paid customer acquisition efforts using Google Analytics. This leaves you with a lot of unknowns and makes it harder to decide whether you should increase or decrease your spending.
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If you are going to be successful and profitable as an eCommerce company, you uk whatsapp number must have a regular and consistent source of traffic. There are simply no other channels that can compare to email marketing when it comes to email.
Email provides a huge return on investment
Estimates vary, but on average, email marketing has a 38-42x ROI. Compare that to the 1-3x ROI of most paid acquisition channels, and it’s clear why you need to invest in email marketing for your eCommerce business.
Email open rate in 2024 - 42x
A huge percentage of people in the world use email.
Statista reports that over 4.3 billion people worldwide use email. That's a huge potential audience for your online store.
4.3 billion – Number of email users worldwide in 2024
Most email users check their email every day.
In fact, it is reported that 99% of all email users check their email daily!
Most people check their email daily.
Email is in huge demand
Since the average click-through rate in e-commerce is often over 2-3%, and in some cases significantly higher, email has huge engagement rates.
