If Jim currently has email subscribers that are bringing him $1.50 per month in net revenue, his goal should be to increase that average. So Jim sets a goal of $2.00 per month. Jim hires a new email marketer and gives him two goals:
1) Increase the number of email subscribers;
2) Increase the value of each email subscriber.
How to Increase Email Subscribers
My team and I have written a lot about this in the past. But here are some very simple tips for growing your email subscribers:
Make it easy for people to subscribe
We're biased because we own Hello Bar. But we believe that every site should have a simple and obvious way for people to sign up for your email list. Pop-ups, like those provided by Hello Bar and others, are the most effective way to do this.
Popup capture units have very high conversion rates. And we recommend that you consider a specialized popup creation company rather than using the basic ones offered by email providers. Many of our clients have compared us to them, and we outperform them on average by 2-5x?
Hello Bar Popups for Email Capture
Give people an incentive to subscribe
Give people a reason to sign up for your email list. This could be coupons, special access, previews of new products, or a whole host of reasons. Again, products like Hello Bar make this easy because you can test different incentives to see what works best.
Email Marketing for Ecommerce - Parkway Skateboards Email Collection Example
Encourage people to forward your emails
A friendly and simple offer to forward your marketing emails via email can be an easy way to grow your list. To do this, you need to send emails worth sharing, but that's the next tip.
Increase the value of your emails
Most e-commerce email marketing efforts are too focused on just us whatsapp number list selling, selling, selling. That's great. But let's look at an example. Let's say you're selling a supplement for long-distance runners with their endurance.
You can send regular emails with coupons and special offers on your supplements. Or you can send regular emails with running tips. Which one will do the most good? The latter.
Runners connect with other runners, so make it easy for them to share your emails with their friends.
Have a clear email marketing strategy
You need to have a clear strategy for what content you want to write, what you want to teach your customers, and how often you send your email campaigns. Ad hoc email approaches just don’t work.
You need a clear and consistent eCommerce email marketing strategy, and then you need to execute it regularly. This will lead to higher engagement levels, as people like habits, consistency, and predictability.
Email Marketing Strategy 2024
Optimizing your email marketing campaigns to increase the value of each of your subscribers
Let’s go back to Jim’s flower shop example. If he can increase the value of each of his email subscribers from $1.50 to $2.00, that could be a game changer for his business. It could be the difference between losing money and making money in business. It could allow him to invest in paid acquisition channels. And it could help him hire a full-time person to manage his e-commerce email marketing efforts. So how does Jim do it? Well, here are some tips:
