Provide a rationale and focus on the product's value
Posted: Tue Dec 17, 2024 3:46 am
Your customers need to know why you are raising your prices, and you need to show the value of the product.
State the reason why you are raising your prices. You should expect a reaction from dissatisfied customers, even if you give good reasons. It can be stated that the increase is due to the high cost of raw materials and logistics. In any case, you will have to face some resistance. You should assure your customers that this increase will not be in vain, since it will serve the product, its value and quality; your customers should know that the additional amount of money will not be wasted, but will be used to develop the company and improve the quality of services and products.
Create special offers to coincide with price increases
Create clear and accessible offers for your audience along with price increases to quell their anger. Great deals at the time of price increases reduce negativity.
They will benefit you and your customers: the customer feels america cell phone number list cared for, and you can retain your customer base and even expand it. Yes, by raising prices and immediately giving discounts or gifts, you do not win, but in the long run you get satisfied customers who are ready to interact with your new prices, and you do not lose old customers.
Let customers contact you
If your customers have questions about the price increase, make sure you have the ability to respond to them in a timely manner. Even if you justify the reason for the increase, customers may still have questions. If your brand has a customer support service, the team should have response scripts and ways to resolve conflict situations.
Make sure you are working on product value and improvement
Your customers won't be happy getting the same quality at a higher price, so you need to find opportunities to improve.
Whatever product or service you offer, you should improve its quality. Improvement will actually satisfy your customers and help to neutralize criticism about price increases.
How about NOT raising prices?
Before deciding to raise prices, you should do your research because you may find that you do not need to raise prices.
State the reason why you are raising your prices. You should expect a reaction from dissatisfied customers, even if you give good reasons. It can be stated that the increase is due to the high cost of raw materials and logistics. In any case, you will have to face some resistance. You should assure your customers that this increase will not be in vain, since it will serve the product, its value and quality; your customers should know that the additional amount of money will not be wasted, but will be used to develop the company and improve the quality of services and products.
Create special offers to coincide with price increases
Create clear and accessible offers for your audience along with price increases to quell their anger. Great deals at the time of price increases reduce negativity.
They will benefit you and your customers: the customer feels america cell phone number list cared for, and you can retain your customer base and even expand it. Yes, by raising prices and immediately giving discounts or gifts, you do not win, but in the long run you get satisfied customers who are ready to interact with your new prices, and you do not lose old customers.
Let customers contact you
If your customers have questions about the price increase, make sure you have the ability to respond to them in a timely manner. Even if you justify the reason for the increase, customers may still have questions. If your brand has a customer support service, the team should have response scripts and ways to resolve conflict situations.
Make sure you are working on product value and improvement
Your customers won't be happy getting the same quality at a higher price, so you need to find opportunities to improve.
Whatever product or service you offer, you should improve its quality. Improvement will actually satisfy your customers and help to neutralize criticism about price increases.
How about NOT raising prices?
Before deciding to raise prices, you should do your research because you may find that you do not need to raise prices.