The sales area where the client is analyzed and, based on this, a salesperson is assigned who is in line with the client's characteristics, thus generating a more bearable commercial relationship.
The marketing area where customers identify with the company, whether through the interactive design of the website or the type of communication it uses.
The authority.
People tend to follow the advice of those they consider experts in a c level contact list certain area. People considered an authority on a specific subject or people with a high level of influence due to their fame.
For example, a doctor is an irrefutable authority for any patient and a polic e officer imposes order and law without discussion.
One way authority is used in marketing and advertising is in the advertisements for many health-related products, where an association or a certain percentage of doctors recommend their use.
The shortage.
The fear of losing is often greater than the desire to win, this applies to the principle of scarcity.
The mental reaction we have when hearing scarcity phrases is completely motivational , the fact of knowing that we will be one of the few who will take advantage of a certain offer is priceless, it is that competitive part that motivates us.
An example of the scarcity principle is online auctions, where several people compete for and place a higher value on a product using sites such as eBay. This means that in auctions, more is often paid for products than they are really worth.
To use this principle in sales and marketing, you can use phrases like: “The promotion ends today, take advantage of it” or “I have two other clients who are quite interested, one of them even booked.”
We finally conclude that the 6 principles of influence can be successfully applied in the areas of sales and marketing:
Social media management
Personal conversations with the client
Writing emails
Improving business relations
It is a tool that provides us with valuable knowledge about our prospects and existing customers.
